A Study on Consumer Preferences Towards Organized Retailing Vis À Vis Unorganized Retailing in Apparel Sector

Topics: Retailing, Shopping mall, Department store Pages: 10 (2137 words) Published: September 10, 2013
| |NIFT | | |MFM 2012-14 | | | | | | |

|[MINOR PROJECT] | |A STUDY ON CONSUMER PREFERENCES TOWARDS | |ORGANIZED RETAILING VIS À VIS UNORGANIZED RETAILING IN APPAREL SECTOR |

TABLE OF CONTENT

|S.No | |Content | |Page No. | | | |1. | |ABSTRACT | |3 | | | |2. | |INTRODUCTION OF THE TOPIC | |4 | | | |3. | |OBJECTIVES: MAIN & SUB OBJECTIVES | |5 | | | |4. | |RESEARCH METHODOLOGY& RESEARCH DESIGN | |6 | | | |5. | |LITERATURE REVIEW | |7-8 | | | |6....

References: b. Vol. 1(1), 7-13, August (2012)
c
h. Technopak (2011), Report on Emerging trends in Indian Retail and Consumers, 2011
i
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