Vishal Mega Mart, Price Gap Analysis, Jalandher

Topics: Retailing, Shopping mall, Department store Pages: 43 (7637 words) Published: September 2, 2010


I feel great pleasure in presenting this summer training project in the hands of my mentor Mr. Manish Rajput. It is really a great opportunity given by him to me. This research work is combined effort of many hearts, hands and brains. First of all I would like to thank God who showered his blessing in every step of this profile and has given me this opportunity to conduct this industrial profiling.

I am immensely grateful to Vishal mega mart Jalandhar-II for providing me this opportunity for bringing out my talent. Now my grateful thanks to my Mentor and Course Co-ordinator Mr. Manish Rajput who helped me a lot and guided me in every step related to this project.

I also want to thank my teachers, Staff Member and friends for their valuable advice and guidance who helped me to complete this project successfully.



P R E F A C E:-

This Summer Training Project has been prepared as a part of my course curriculum. As the topic is “A study of Price gap analysis on Non-Food department & Consumer behavior analysis of Vishal Mega Mart”. I found this project very interesting and educative. By working in Vishal Mega Mart I gained knowledge about all aspects and operations of a retail organization and got a practical aspect of working in an organization.

With the growing popularity of retail sector, most of the people are involving in this sector. Before entering in this sector one should know the correct scene of retail sector and have an overview of how this market operates etc. This project is carried out to translate the theoretical knowledge of the subjects in to the practical field work.

Keeping these things in mind, it is the matter of great privilege and satisfaction for me to place this report before the readers. The report is prepared in very simple language using very systematic research methodology. And I hope this will give light upon the subject. I have tried my best to make an objective appraisal of all available data and draw conclusion on that basis.




I Mukesh Rana Student of MBA (Retail Management) IIIrd Semester, Lovely School Of management declare that the project on “A study of Price gap analysis on Non-Food department & Consumer behavior analysis of Vishal Mega Mart” is the result of my own efforts and it is based on data collected and guidance given to me.

I have prepared it as a part of my course curriculum. This report is correct to best of my knowledge and so far has not been published anywhere else.




Retail is India’s largest industry, accounting for over 10 per cent of the country’s GDP and around 11 per cent of the employment. Retail industry in India is at the crossroads. It has emerged as one of the most dynamic and fast paced industries with several players entering the market. But because of the heavy initial investments required, break even is difficult to achieve and many of these players have not tasted success so far. However, the future is promising; the market is growing, government policies are becoming more favorable and emerging technologies are facilitating operations. Retailing in India is gradually inching its way toward becoming the next boom industry. The whole concept of shopping has altered in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. Modern retail has entered India as seen in Sprawling shopping centers, multi-storied malls and huge complexes offer shopping, entertainment and food all under one roof. The Indian retailing sector is at an inflexion point where the growth of...
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