June 26, 2012 Miguella D. Asaña
Marketing Management #4 Mr. Ryan Lao
Uniqlo is a Japanese company that brings great casual wear to people and around the world. Their target market is for everyone. Young or old, class a b and c. Uniqlo retail store is very in nowadays, especially here in the Philippines. Because last June 15, 2012 they open their store at Mall of Asia Philippines and they’re giving away tote bags to the first 500 daily customers from June 15 to 17 and to shoppers with a minimum single receipt of Php2,000 for free. They make a strategy that other retail store not been made. Their stores have many counters for cashiers, because they want to make their transactions very fast. It’s also one way of their customer service, at the same time before they open their store they have lots of billboards, advertisement in newspapers, posting in the internet, etc. so people might aware to their new store. Maybe we are asking, are Uniqlo can affect the sales of other retail store when it comes to casual wear? The answer is yes, but just in the limited time. Maybe we are aware that most Filipino is likely to buy imported stuff. When Mango (U.S. brand) is opened here in the Philippines, Filipinos love to go there and buy clothes, when Forever 21 (Korean brand) is also opened, you can see that Filipinos are wearing their apparel too, and now Uniqlo (Japanese brand) is opened they said they want to be how Japanese wear clothes, because they said that in Paris, and Korea they just copied the style how Japanese people wearing their clothes and Maybe the real case of why Filipinos are buying stuff from different stores is that they want to be in always. Their behavior is unpredictable and they feel that if they’re wearing other country’s brands of clothes, bag, and shoes they are like (sosyal) the Uniqlo Company said in the internet that they...
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