Understand the Business of Retail
A. List the different retail channels and state the main features of each one.
| * Lots of choice * Discounts * Sales
| * Free delivery * Quicker * Buy from home * 24 hour delivery * Sales * Register for offers
| * Professional products * VAT free days
| * Pay weekly or monthly * Order from your home
| * Professional environment * Products and advice
| Market Skills
| * Very cheap
B. Size and types of retail outlets typically found in a variety of retail locations such as high street or retail business parks.
Department store- Marks and Spencers are smaller in outlets and towns, and bigger in cities. E.g. small in junction 32 outlet, medium in Wakefield town centre and large in Leeds city centre.
Understanding The Business of Retail
Understand the range of retail occupations
A. State how retail occupations differ between small, medium and large retail business.
| Town Salon
| City Salon
| Cruise Ship
| Chain salons
Small retail companies/shops have:
* Limited stock- Limited sales
* Less variety and ranges of products
* Do not have big overheads
Medium retail companies/shops have:
* Offers more choice
* Wider range of products
* Still limited stock and products
Large retail companies/shops have:
* Mass amount of stock
* Wider range of products
* Bigger sales- more profit
Identify the entry points and progression opportunities for a variety of retail occupations. Outline the skills, personal attributes and behaviours required for a range of retail occupations. For task B and C, we were asked to work in small groups to research a retail occupation, outlining the entry points, progression opportunities, skills, personal attributes and behaviours. Once we had researched this, we had to produce a power point presentation and present it to the group.
Understanding the Business of Retail
Whilst we watched every ones presentations, we had to make notes on the types of retail occupations and produce a table of information. Retail Occupation
| Entry points
| Progression points
| Skills, personal attributes and behaviour
| Customer Service
| Don’t need any qualifications. Any training which is needed is provided
| Can progress to management. Many opportunities.
| Polite, friendly, helpful, good mannered and cheerful. Must have good personal hygiene and presentation. PPE is important.
| Warehouse store operator
| No specific requirements. Basic maths and English would help. I.t skills and normal colour vision would help too. Health and safety experience. Need a licence for a forklift.
| It is possible to advance through the industry with the right training.
| Good at working and looking after a team. Good time keeper. Good interpersonal skills. Approachable good at meeting deadlines.
| Shelf stacker
| No qualifications
| Can progress to management
| Hard working and helpful. They need good communication and must be trustworthy
| Fashion buyer
| Retail experience is a start
| Management for a department store. Could progress into the supply side as long as you have the right training.
| Any type of fashion degree is a start. Main thing is to get retail experience on the shop floor. Need to be enthusiastic and motivated. You have to be good with money and need to be patient. You need to have good communication skills.
| Supervisor for a hair salon
| No set qualifications. Some may want 2-4 GCSEs/NVQ/Diploma in hairdressing.
| Many opportunities in hairdressing. Senior/managerial position. Move into a different type of business to gain more responsibility and a higher salary.
| Need to be able to understand the products/procedures. Need to be able to motivate staff and make quick,...
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