26 January 2015
Three Types of Shoppers
Do you like shopping? Most of the people like to go shopping. When you go shopping, do you always buy something? Probably your answer is ‘No’. Sometimes, people go to the mall or supermarket without any buying purpose. In my case, I like to go to the mall just to look around new products. However, some people may think I am a time waster because I do not buy anything. Like this, everyone has different thinking about shopping tendencies. Also, they have different kinds of habits. Therefore, shoppers can be classified as intelligent shoppers, impulsive shoppers, or window shoppers according to their shopping habits. First, many people want to be intelligent shoppers because of their good shopping habits. Before going shopping, planning is the most important task for intelligent shoppers. Normally, they make shopping lists according to their needs and budget. It is a very effective way to save not only time but also money. Besides, they check the store fliers to get store information every day, so they take lots of discount opportunities such as coupons, promotion, or holiday sales from that fliers. It is very helpful to buy their planned items with cheap prices. Also, they take advantage of the price exploration on the internet to find lower price products. These habits made them as smart shoppers. In addition to intelligent shoppers, impulsive shoppers who buy based on their impulses are common. These shoppers do not make lists about what they want even though they have a plan to go shopping. For that reason, their instant feelings can control shoppers’ mind easily.The beautiful displays can attract impulsive shoppers and make them open their wallets. Also, salespeople can persuade impulsive shoppers. For example, when these shoppers receive compliments about fashion coordination from salespeople, the shoppers will buy the products even if they may not know well what they want to buy. Nowadays,...
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