Theme Park

Topics: Shopping mall, Retailing, Kuala Lumpur Pages: 6 (1255 words) Published: April 16, 2009
Different concepts of shopping complex in Malaysia

Shopping Malls in Malaysia in particular combines more than a few attractions and concepts to enhance its image as an integrated mall in order to serve many segments of the society and to project itself as a place suitable for everyone. Among the concepts adopted and blended by the major malls in Malaysia comprised the following:

1. Shopping, Dining and Entertainment
2. Hotel and Exhibition Center
3. Theme and Amusement Park
4. Cultural and Arts Gallery
5. Garden and Park

The environment, surrounding atmosphere, target market segments and locations affects the choice of combined concepts for any particular mall. Nevertheless, shopping, dining and entertainment form the major concept combination for majority of the malls. The following are some comparisons of major shopping mall in Malaysia and the concept of their choice.

Different Concept of Shopping Complex in Malaysia by comparison

|1 Utama Shopping Centre | | | |It has something for everyone from shopping, dining and entertainment to nature. | |Built to be environment friendly, it has a garden like atmosphere. There is a "Centre Court" situated in the middle of this | |shopping centre with many fascinating shows promoting a carnival atmosphere. The "Centre Court" is decorated with emerald green and| |beige colored marble tiles with a hint of salmon and honey. On the outside, a lake surrounds this complex, making it an | |irresistible place to shop and relax. | |1 Utama is a one-stop entertainment centre since you can shop, watch movie and dine, all in one place. | |Berjaya Times Square | | | |Tagged as the ‘world’s largest building ever built in a single phase’, with 7.5 million square feet of built up floor area, Berjaya| |Times Square is set to become an international landmark offering unparallel shopping, luxury accommodation, business, fine food and| |beverage and abundant entertainment to the estimated 3 million visitors each month. | |Mid Valley Megamall | |Located in the heart of an exciting valley. Promise the zest of today’s fashion, mouth-watering flavors of culinary galore, | |indulgence of pampering services alongside the convenience of everyday shopping. | |Suria KLCC | | | |Malaysia's premier shopping destination located at Kuala Lumpur prestigious commercial address, the Kuala Lumpur City Centre | |(KLCC). It offers an array of goods and services to please and pamper the needs of shoppers; from fashion, entertainment, arts & | |culture to local delicacies and international gourmets. | |Hartamas Shopping Centre | |...
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