Purpose: Is to understand the strategic human resource management activities to achieve organisational objectives at British Airways' Sinha, R.(2007) defined Strategic human resource management as “the linking of human resources with strategic goals and objectives in order to improve business performance and develop organizational culture that foster innovation, flexibility and competitive advantage”. He also stated that “In an organisation SHRM means accepting and involving the HR function as a strategic partner in the formulation and implementation of the company's strategies through HR activities such as recruiting, selecting, training and rewarding personnel”. Human Resources Management (HRM) is the strategic management of the employees, who individually and collectively contribute to the achievement of the strategic objectives of the organization. HRM is important because it aims to enable the organization to achieve its strategic goals by attracting, retaining and developing employees, HRM functions as the link between the organization and the employees. For example, a company should first become aware of the needs of their employees, and at a later stage, understand and evaluate these needs in order to make their employees perceive their job as a part of their personal life, and not as a routine obligation. It is also important because it clarifies and sets day to day goals for the organisation. It is responsible for organisation of people in the entire Company and plans for future ventures and objectives involving people in the Company. Handy, C. (1999) Analysis of the Harvard framework for HRM
Beer et al (1984) described the Harvard framework as the ‘founding fathers’ of the HRM. Beer et al(1984) believed that, many pressures are demanding a broader, more comprehensive and more strategic perspective with regard to the organization’s human resources’ which have created a need for ‘longer-term’ perspective in managing people and...
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