The Rise of the American Mall and Suburbia

Topics: Shopping mall, Retailing, Southdale Center Pages: 4 (1531 words) Published: September 14, 2010
What exactly are malls and what is their purpose? What has malls done for Americans? A shopping mall, also known as a shopping center, or shopping plaza, is a modern, historical marketplace. The mall is a combination of independent retail stores, services and has a parking area, which is used by many Americans primarily for convenience. Many malls also contain restaurants, banks, theatres, professional offices, and sometimes entertainment areas for children. There is also a mall in the U.S. that has its own amusement parks. Shopping malls and shopping centers has proved to be so efficient that has become the main instrument for a good offline shopping. Architecture of each mall is to help people to find it easily, and so it would not be misleading to find. Huge advantages, which majority of Americans loves about the shopping malls, are from retail to outlet; malls provide the best price comparison opportunities, all with one-stop shopping. Many modern day malls are themed in our latest decades. The designs create a sense of place and a designated location that is worth visiting for more than just shopping. Shopping malls is one investment that is continuously growing.

During the late 1940's to 50's, cultural factors such as the GI Bill and the Baby Boom was very influential on the success of the growing suburb. These two events marked history forever because it led to such innovative ideas. After many husbands returned from war they received compensation from unemployment, acceptance on loans, and paid education. With this new profound bill, the returner vets began to feel as though they could settle down and finally start families. This eventually led to spark the Baby Boom. The baby boom was a time when many children were born during the post-World War II era. The very high increase in births during this time helped lead to high demand for consumer products, suburban style homes, and automobiles. With the increasing number of people...
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