Topics: Trousers, Clothing, Brand Pages: 5 (1530 words) Published: November 8, 2012
The company
The Spykar story started way back in 1992, when Mr. Prasad Pabrekar led by ambition ventured into fashion apparels and accessories to make use of his vast repertoire of technical knowledge in processing of denim garments. He started the company with the firm belief that the best investment for the Co. was Human Capital, starting with a just a handful, and slowly built up a company with over 150 employees. He gave them the best possible infrastructure to work within, resulting in a strong & dedicated team. The company is based on strict code of ethics which is evident in its dealing with all its partners; namely employees, trade associates, vendors and the like. Its accent on the quality of its products has been unwavering right from its inception. It has always strived to produce a product, having a global appeal. Denims are the core of the company's business. This has been facilitated by the company's in-house processing unit and gives the company the competitive edge in consistently producing denims of international quality. To continuously innovate, and to bring new styles, cuts and fabric to the market, the company has a team of young and dedicated designers and merchandisers, who are extremely aware of the latest trends in the international market. The company experiments a great deal on new styles and accessories, making them trendy and accessible to the Indian consumer. Since Spykar designs specifically for Indian audiences, it has the best fits and designs in its repertoire. In 1994, Spykar moved beyond denims and introduced Helium's, a collection of cotton casual wear. This was followed by Forays in 1996; a brand with an attitude positioning that caters to the after-office leisurewear segment. SPYKAR products are available at over 500 MBOs across the country, apart from the large format stores like Shopper's Stop, Globus, Lifestyle, Pantaloons, Pyramids, etc. and at the Exclusive Spykar Jeans outlet at Ahmedabad, Ghazi bad, Hyderabad, Indore, Kolkata, Lucknow, Mumbai, Nasik, New Delhi and Pune. Spykar Jeans currently has 99 Exclusive Brand Outlet and plans to increase that number to 150 by the end of 2008. To mark its foray in the international arena, Spykar has also opened its first exclusive outlet at Glades Mall, London. The brand has always focused on the u: th and their aspirations and built up the product portfolio accordingly. All its marketing efforts are targeted at making the brand relevant at all times to this discerning audience. Strategic Intent

The company is committed to being the first choice casual wear brand of the youth. The company’s brand does not have a fixed definition but has always been relevant to the u:th and also to the changing market dynamics. The company’s brand building activities will continue to maintain the premium positioning and make it one of the most inspirational, trendy and obviously the most sought after brand. The Company is compliant, eco friendly, socially responsible, evolving, profit oriented, always people-centric and doing justice to those who work for it. Though professional and passionate; the people will have their professional and personal lives aligned. First to the Brands Credit/Milestones Achieved.

We revolutionized Cargo's in the country with the very non-conformist look and its innovative presentation. We broke all norms of how a pair of pants should be sold. Rolled and tied by a canvas strip and stocked in this form on the shelves - it defied conventional norms and challenged tradition. Target audience who identified with this Rebellious approach lapped-up the product and yet again Spykar scored in turning the table upside down. We sold nearly 70,000 pants and cargos with not even 60% of the demand fed. To cut the monotonous complacency of basic 5 pockets we stylized denims as flamboyant blues. This fashioned persona of denims was introduced as Actifs (Spykar's Fashion Denim Collection) with 5 fits - Stern, Rebel, Maverick, Recruit &...
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