Shopping Centers

Topics: Retailing, Shopping mall, Power centre Pages: 2 (693 words) Published: March 5, 2013
Shopping Centers and Their Role in Today’s Society
Sha’ylon Davis
Mall of America, King of Prussia Mall, Sawgrass Mills, and The Shops at Columbus Circle are a few popular shopping malls to name. What do all these malls have in common? They have a connection of being huge shopping centers with the perfect layout of stores that attract the right type of consumers. For a shopping center to be successful, it has to have the right location, stores, and size. An important way to keep a shopping center current is constant renovations to keep the centers modern. Selecting the best location for an outlet is an essential decision for any retail business. Location affects customer patronage, market share, sales revenue, and profit-and consequently the long-term performance and viability of the business itself. In turn, the presentation of businesses at a given location affects the occupancy and rental rates that the property can achieve. A well-located shopping center can be successful even in a weak economic environment, while a poorly located center may ultimately fail. Therefore, understanding how location affects a shopping center business is supreme to the success of owning or investing in shopping centers. Choosing the right stores to place in a shopping center is crucial since it has to bring in the right consumers due to your location. If the location is a tourist site typically the shopping center will have department stores, boutiques, movie theaters, photography studios, and other specialty stores. What to choose to put in a shopping center is vital; you have to have something for everybody such as other features of a shopping mall include kiosks, food courts, and arcades. You have to give to every demographic when designing a shopping plaza. Consumers love shopping centers because it’s a one-stop location where you can get everything you need.

Just how much does it cost to rent a space in a shopping center? Depending on the location and size of the rental...

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Greeco. (2009, July). Mall makeovers. Planning, 75(7), 10-14.
Ownbey, K., Davis, H., & Ownbey, L. (n.d.). Ingredients of a successful shopping center. Retrieved from
Verdu. (2000, November). Shopping heaven. The UNESCO Courier, 53(11), 4-6.
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