Segmentation of Mall Shoppers in India

Topics: Shopping mall, Marriage, Time Pages: 4 (401 words) Published: August 13, 2013
Mall Shopper Segmentation

Gender
* Male
* Female

Age
* Below 19
* 20-29
* 30-39
* 40-49
* 50 and above

Marital Status
* Married
* Single
* Committed

Occupation
* Student
* Self-employed
* Working Professional
* Home Maker
* Others

Annual family income
* below 5 lac
* 5 to 9 lac
* 9 to 15 lac
* 15 and above

Rate the extent to which you indulge in following activities in a Mall : | Never| Very Rarely| Rarely| Sometimes| Often| Very Often| All of the Time| Window Shopping| * | * | * | * | * | * | * | Talking to strangers| * | * | * | * | * | * | * | Sitting at a coffee shop| * | * | * | * | * | * | * | Quick shopping for essentials| * | * | * | * | * | * | * | Visiting Mall just for ATM| * | * | * | * | * | * | * | Strolling without a purpose| * | * | * | * | * | * | * | Participate in children's activities| * | * | * | * | * | * | * | Social Outing| * | * | * | * | * | * | * | Spending quality time with your family| * | * | * | * | * | * | * | Watching a movie| * | * | * | * | * | * | * | Just killing time| * | * | * | * | * | * | * | Sitting at a Food court| * | * | * | * | * | * | * | Going to children's play area| * | * | * | * | * | * | * | Sit at a bookstore and read| * | * | * | * | * | * | * | Visting mall just to enjoy AC on a hot day| * | * | * | * | * | * | * | Hangout with friends| * | * | * | * | * | * | * | Spotting the latest fashion trends| * | * | * | * | *...
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