Retail Mareting

Topics: Retailing, Department store, Shopping mall Pages: 11 (1676 words) Published: February 9, 2013
By:  Ghousia Islam  Madhuri Jain Dugar  Neha Agrawal  Piyushi Sanghai  Riya Jain

MMA 2ND Semester :

What is Retailing ?
Retailing is a set of business activities that adds value to the products & services sold to the consumers for their personnel or family use.

India Stats in 2011 :
 Indian retail business valued at around US$ 550 billion in 2011  A report by Boston Consulting Group (BCG) has revealed that the country's organised retail is estimated at US$ 28 billion with around 7 per cent penetration. It is projected to become a US$ 260 billion business over the next decade with around 21 per cent penetration.

 Apparel Retailing :
 In India, clothing retail accounts for 36% of organized retail business.  With the advent of modern format retailers and the growth of plastic cards, affluent urban Indian women are shopping like never before.  Although the apparel industry seems to be in the maturity stage and growth is slow, fashion trend cycles are accelerating

 Indian apparel retail industry

 The Indian apparel retail industry representing a compound annual growth rate (CAGR) of 9.9%.  Ranked as the top retail destination globally & among 30 emerging markets in the world.  It is the second largest untapped market after China.

SWOT Analysis : Apparel Industry
Strength :
 Growing domestic market,  increase in number of malls  Democracy provides a stable economic and social environment, putting international players at ease  Easy credit facility and plastic card revolution is increasing the purchasing power, particularly of the younger generations.

Opportunities :
 Increasing demand for brands from the middle class  Research and new product development can help the companies to move across the value chain  Retail sector in rural India is almost untouched, presenting tremendous opportunity

Weakness :
 Predominance of unorganized sector  Technological obsolescence in the supply chain  Taxation hindrances:  VAT and multiple tax levies.  Inconsistent octroi and entry tax structure.  Presence of large grey market

Threats :
 Increased competition in the domestic market  Cheaper import  Changing Government’s policy on FDI  Price of land and lease rentals are high while margins are low

Traditional Retail Cycle:

Modern Retail Cycle:


New Market, Bada Bazaar etc

FORMAT DEPARTMENT STORES (MBO) SPECIALTY STORE DISCOUNT STORES FACTORY OUTLETS DESCRIPTION Average size varies between 10,000 sq. ft. and 60,000 sq. ft. Offer a large layout with a wide merchandise mix.

EXAMPLE Shoppers stop Lifestyle Pantaloons Westside Provogue Spykar Levi’s Big Bazaar

Single-category stores Focus on individuals and group clusters of the same class, with high product loyalty Average size — 10,000 sq ft • Offer wide range of products, mostly branded, at discounted prices Average size — 600 sq ft Relatively small retail store offering slightly defective branded product at a discount

Spykar Factory Outlet Provogue Factory Outlet Metro Bharti-WalMart

SUPERMARKET Average size — 75,000 sq ft Offer several thousand stock-keeping units (SKUs) and generally have bulk buying requirements.

Apparel’s are essentially segmented into Men's wear, Women wear & Kids •Consist of trousers, shirts, jeans, t-shirts, coats etc •The Indian menswear market has average revenue of $11.8 billion representing a compound annual growth rate (CAGR) of 8.6% •Consist of dresses, sarees, tops, jeans, trousers etc •India's women’s wear market generates average revenues of $10.2 billion representing a compound annual growth rate (CAGR) of 11.6 percent . Consists of uniform, trousers, jeans, t-shirts etc •Kids wear is not a small business anymore. Driven by huge demand from brand conscious children, the Indian kidswear retail market is booming.




Sneak Peek at the major...

Bibliography:  Indian Institute of Management Ahmedabad Research Paper – Preeta H Vyas.  Google  Indian Textile & Apparel Industry Research Paper By Arvind Sanghal Technopark  Case Study Reference – Pantaloons & Shoppers Stop  IBS Research Paper
To our respected teacher Dipa Ma’am & Friends!!!
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Retail Stores Essay
  • Retail Essay
  • Retail Banking Essay
  • retail merchandising Essay
  • Fashion Retail Management Essay
  • Retail Operations in Banking Essay
  • Organizing Traditional Retail Essay
  • Essay about Retail Manager Profile

Become a StudyMode Member

Sign Up - It's Free