Proposal of "Gap" Fast Food

Topics: Mont Kiara, Hamburger, Shopping mall Pages: 10 (2265 words) Published: June 6, 2013
An introduction of business proposal
Executive Summary
Gap is proposing to bring a new product of fast food into the market. Nowadays fast food has become one of the popular selections for people in their lifestyle, so Gap is planning to venture into the fast food industry with the new slogan; Fast Food Can Be An Icon Of Fashion. The target audiences are customers of Gap and also tourists around Malaysia of ages from 18 – 28. Objective:

1. Using posters, internet, and online advertising to convince customers in Gap store that Gap is opening a new trend of fast food into the market, and sending the objective message of “Fast Food Can Be An Icon Of Fashion”. 2. Show the customers some benefits to get their attention, e.g. Gap fast food set are in simplicity packaging but special compare to others, price reasonable, and et.al 3. Try not to appear desperate to persuade somebody. In fact, Gap will use the Gap store sales to help convince the customers with promoting our new trend of fast food and building a good relationship between the customers and Gap fast food.

Organizational Background

Current Status
1. Gap Inc. Reports Third Quarter Earnings Per Share of $0.63 – Up From $0.38 Last Year 2. Awards (2012):
* Climate Leadership Awards
* Gap Inc. received an Excellence in Greenhouse Gas Management Goal Setting Certificate from the U.S. Environmental Protection Agency, The Climate Registry, the Center for Climate and Energy Solutions and the Association of Climate Change Officers for publicly reporting and verifying GHG inventories and setting an aggressive absolute GHG emissions reduction goal.

* CRO Magazine – 100 Best Corporate Citizens
* For the seventh straight year, Gap Inc. made Corporate Responsibility Magazine's "100 Best Corporate Citizens" list. The company's rankings included: human rights (tied for 1stoverall, and 1st in retail/apparel); corporate governance (tied for 1st overall, and 1st in retail/apparel); philanthropy (1st in retail/apparel); and employee relations (2nd in retail and apparel, 4th overall)

* Ethisphere Magazine – World’s Most Ethical Companies * For the sixth straight year, Gap Inc. was chosen as one of the World's Most Ethical Companies in recognition of our commitment to ethical leadership and corporate social responsibility.

* Maclean's / Sustainalytics - Top 50 Socially Responsible Corporations in Canada * For the fourth straight year, Gap Inc. is noted as a top company and retailer in Maclean’s “50 Most Socially Responsible Corporations” list.

* Dow Jones Sustainability North American Index
* For the sixth straight year, Gap Inc. has been named to the Dow Jones Sustainability North American Index (DJSI), based on an analysis of economic, environmental and social criteria.

History Of GAP

The history of GAP starts in 1969 by Founder Donald G. Fisher and Doris F. Fisher from a single store in San Francisco, California. GAP is A leading global specialty retailer offering clothing, accessories, and personal care products for men, women, children and babies. There are few principles that Donald kept until this day which are creativity, delivering results, doing what’s right and always thinking of our customers first. GAP Inc. has about 132, 000 employees, 3000 company-operated stores and 200 franchise stores all around the world in countries such as United Kingdom, United States, France, China, Canada, Ireland, Japan and Italy. The Revolution:

1969 – The Gap was a reference to “the generation gap” Doris and Don evoke their store’s product and image. 1973 – Gap debutes its iconic “fall into the Gap” jingle 1976 – Gap goes public, offering 1.2 million shares of stock 1977 – We establish Gap Foundation, our non-profit charitable arm. 1986 – Opened the first GapKids in San Mateo, CA.

1987 – Opens its first store outside North America, in London. 1997 – Gap debuts online shopping.
1998 – Gap wins awards and...
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