Project Charter Agk Holding

Topics: Project management, Shopping mall, Management Pages: 6 (1245 words) Published: October 29, 2011
Project Name: Mega Mall
Version: 1.0
Prepared by: Aboud George KhederChah
Organization: AGK Brothers Holding
Date Created: 2/2011
Approved by: _______________________

Update Version: 1.1
Approved by: __________________
Reason of modifying: ___________________________________________

Update Version: 2.0
Approved by: __________________
Reason of modifying: ___________________________________________

Table of Contents:

1.Project Purpose
2.Project Description
3.Project Deliverables ( High-level scope)
5.High-level Risk
6.Constrains and Assumptions
7.Cost and Duration
8.Project Manager & Authorizations

I.Project Purpose:

Mega Mall has been created with respect to our strategic plan results, which have recently shown the pure investment environment that Syria relies on. After collecting and calculating the results of market research, we have been clearly informed of the quality of standards expected by Syrian customers, which allowed us to build upon our design for the project. Mega Mall is hence a leading luxury building which will enable customers to have an indulgent and entertaining experience.

In essence, the idea of Mega Mall had been inspired by results from our Strategic plan, which reflected that high quality mall chains would be required throughout the Levant & the Middle East. The aim of this project is to maintain our strong position in the market as a holding group, and to continue to have a high market concentration. By creating projects such as Mega Mall, an investment into our HR’s and FR’s, will create a market challenge and will enable to earn more profit due to our experience in Shopping Mall sector. The extraordinary Mega Mall is guaranteed to be the leading integrated shopping place in Syria, due to the lack of competitors’ ability to follow both the same caliber of quality and meeting of customers’ expectation; these two reasons combined would thus give a level of high creditability to this project.

The main keys of AGK Brothers Holding to establish Mega Mall in Syria are: 1.Having a bigger market share in Malls business.
2.To attract more investors, and include them into our equity shareholding 3.To obtain a high Margin of profitability, since it is a new idea to the Syrian market 4.To attract and train new Syrians to a high standard, in order to fulfill our HR Strategic Plane

II.Project Description:

AGK Brothers Holding Co.’s vision of this project is to build the largest shopping mall in Syria, by combining engineering, Information Technology and Marketing into one large business called Mega Mall.

Mega Mall is a big building, which has four floors- including thirty shops of the best trademarks concerning fashions, multimedia, healthcare, multi-brand shops and a huge supermarket.

Mega Mall would have each floor specialized- for example, separate floors for shops, children’s entertainment, a cinema and also for a food court.

To make all of these experiences available for customers, we have located this project 20Km away from the city centre of Damascus near Al Mazzeh highway, in the area of Yaffour - which is around twenty minutes by car. In order to make the Mega Mall journey comfortable, we have designed a car park, which surrounds the project and has been designed very carefully to meet high standards of safety (it will also be free of charge to use)

III.Project Deliverables (High-level Scope):

The following deliverables must be met upon the successful completion of the Mega Mall project (the project sponsor must approve any changes to these deliverables)

1.Building: Building lays on 2 Km² that is highly finished with marble and designed with an Italian theme. There is also a watercourse that will split the mall into two separate sides- a West wing and an East wing.

2.Facilities: Parking Area should be surrounding the Mall, with a width of 5 meters, white guiding logos on the road and appropriate...
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