Policy Interventions of Minimarket in Indonesia

Topics: Shopping mall, Law, Retailing Pages: 1 (327 words) Published: June 14, 2013
POLITICAL AND POLICY MAKING CHALLENGE TO RAISE THE COMPETITIVENESS PASAR TRADITIONAL WITH MINIMARKET IN INDONESIA Elrizky Jazwan Student of Urban and Regional Planning Undip Email : elrizky_jazwan@yahoo.com Existence Minimarket in Indonesia is very threatening to the sustainability of small kios. Minimarket rapid growth has reduced the number of traditional markets in Indonesia. Nielsen Survey 2010 Retail etablishment said of minimarket continue to grow because consumers feel more comfortable shopping in the modern market. Nielsen survey shows, the number of mini-2010 reached 16,922, up 42% compared to 2009 as many as 11 927 outlets. Minimarket growth followed by growth in the number of hypermarkets in 2010 reached 154 stores, up 23% compared to 2009. In contrast, the number of traditional markets in 2010, as many as 2.4 million, down 1.5% compared to 2009. Minimarket effort not to scare the Traditional Market Traders and small point, but it only needs to be set in order to work together in order not to undermine efforts stall owners and the traditional Market Traders. Speaking of the management system and price competitiveness is not appropriate because the stall opposite his opponent Mini Market is not good from any angle or tehnologinya access. Therefore regulations on zoning regulations in the retail trade area arrangement in Indonesia must be right and one thing that is important is the establishment of Mini Market rules must already have its own legal framework at the local level and in accordance with Articles 12 and 13 of Presidential Decree 112/2007 regarding the establishment of retail regulation at the national level so that there is a clear synchronization between the two economic variables and that is no less important and is the main decision-makers all must comply with the existing rules and the traditional market management also gradually obliged to manage the market's time-traditional market is good, accountable and professional. Key words :...
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