padini analysis

Topics: Shopping mall, Retailing, Marketing Pages: 15 (3513 words) Published: November 13, 2013
11/13/13

Market and company analysis of padini

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Market and company analysis of padini
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PADINI started to operate its company in Malaysia’s apparel industry, manufacturing, trading and supplying garments to order for retailers and distributors. The PADINI Concept Store is a concept store that selling all PADINI Holdings brands in one store or “one stop shopping”. The first outlet that starting to operate in Malaysia was located in Johor Bharu City Square, a shopping complex in Johor Bharu, Malaysia. After PADINI starting to operate in Malaysia, it becomes one of the major forces to apparel and garments industry in Malaysia. Besides, PADINI involved in the distribution and retail of its own fashion labels through 190 freestanding stores, franchise and consignment counters. The main products that sold by PADINI are formal,fashion wear and accessories. Besides, there are various brands that houses in PADINI and all of them are under PADINI . Every brand represents a fashion philosophy and each of the philosophy involve an extensive range of products aimed at targeted consumer. Their brand image is strongly attached importance to the real value: quality, functionality and price.

There are eight unique brands under PADINI, which are PADINI ,PADINI Authentics, PDI, P & CO, Seed, Miki, Vincci, and Vincci Accessories. All of the brands targeted consumer is due to both sexes and all ages. However Vincci, and Vincci Accessories are more focused on the flexible tastes of woman consumers on shoes, bags and accessories, and Seed Café have open a new dimension in food operations for its company.

Vision
“PADINI state that their vision is to be the market leader in the retail industry.” They will achieve the goal through hard work, discipline and creative endeavour. In long terms, they will continue to maintain their high standard of design and manufacturing quality as well as affordability. Besides, they are also working towards expanding the business on a regional basis. At present, they have a growing presence in their neighbour countries, and we believe that there is great scope for growth.

Mission
The mission that set by PADINI is to create credible products that meet out target customer requirements but exceed their expectation.

PADINI Core Value
Caring From The Heart
Caring from the heart means every staff of company must treat customers from the heart,staffs must care their customer by providing the best services.

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11/13/13

Market and company analysis of padini

PADINI’s 7 Culture
Speed
Simplicity
Self- Confidence
Communication
Team Work
Learning Culture
Consistency

Evolution of PADINI
Year
1971-1990
Began operations as Hwayo Garments manufacturers Company, a proprietorship carrying out the manufacturing of ladies garments and wholesaling of the finished products to departmental stores. Expand into the trading textiles.

Entered the retail industry with the company’s pioneering brand PADINI. The brand VINCCI was created.
Children wear was launched under MIKI brand.
The SEED and ROPE labels were launched.
1991-2007
Establishment of a holding company, Home Stores Sdn. Bhd., to hold all the group’s retail, wholesale and manufacturing business.
The name Home Stores sdn. Bhd., was changed to PADINI Holdings Sdn. Bhd. Launched of PADINI AUTHENTICS.
PADINI Holdings Sdn. Bhd. Became PADINI Holdings Berhad.
PADINI HoldingsBerhad listed on the Second Board of the KLSE. P&CO was launched in the second half of the year.
PDI was created.
The first Concept Stores was opened in Johor Bharu City...
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