A blend of coffee and conversation never seemed to amaze the customers who go to Old Town White Coffee, famous for its white coffee. The history of Old Town White Coffee (OTWC) began in 1999, started as a classic coffee shop of White Café in Ipoh, Malaysia. With the inspiration of vision and passion to make and serve fine coffee to Malaysian household and food service industry, the founder and executive director, Mr. Goh Ching Mun and Mr. Tan Say Yup created a secret of Old Town 3-in-1 instant white coffee.
After launching OLD TOWN Brand, the company strives to be Malaysia’s Leading White Coffee producer with profitable growth through a combination of organic growth coupled and strong aftermarket business. In 2005, the company expanded vertically into food and beverage industry by opening retail chains of OLD TOWN F & B Outlets. Rapid developments have seen the business expand into exporting homemade white coffee to neighboring countries alongside expanding the product line. Not to mention the fact that the coffee chain has shops literally all over Malaysia.
Within a short span of eight years, the Company globally reaches at 13 countries, across the South East Asia, Hong Kong, Taiwan, China, Australia, Ireland, Canada, and USA. By the end of 2009, Old Town White Coffee was franchised 1,348 retail outlets in Malaysia, 550 retail outlets in Singapore, and 2,100 retail outlets in Hong Kong (Old Town White Coffee, 2011).
The level of expansion has been equally matched with anticipating quality required by the customers of the business. From the simple but unique taste of the coffee - to the free WIFI in each store shows promise of delivering to customers graciously.
Please join StudyMode to read the full document