Mumbai Mall Culture

Topics: Shopping mall, Retailing, Big-box store Pages: 26 (8594 words) Published: September 13, 2011
Shopping mall

A shopping mall, shopping centre, shopping arcade, shopping precinct or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area — a modern, indoor version of the traditional marketplace. Modern "car-friendly" strip malls developed from the 1920s, and shopping malls corresponded with the rise of suburban living in many parts of the Western World, especially the United States, afterWorld War II. From early on, the design tended to be inward-facing, with malls following theories of how customers could best be enticed in a controlled environment. Similar, the concept of a mall having one or more "anchor" or "big box" stores was pioneered early, with individual stores or smaller-scale chain stores intended to benefit from the shoppers attracted by the big stores.[1]

Regional differences
In most of the world the term shopping centre is used, especially in Europe, Australasia and South America; however shopping mall is also used, predominantly in North America[2] and the Philippines. Outside of North America, shopping precinct and shopping arcade are also used. In North America, the term shopping mall is usually applied to enclosed retail structures (and is generally abbreviated to simply mall), while shopping center usually refers to open-air retail complexes; both types of facilities usually have large parking lots, face major traffic arterials and have few pedestrian connections to surrounding neighborhoods.[2]

Shopping arcade in Tokyo, Japan
Shopping centres in the United Kingdom can be referred to as "shopping centres", "shopping precincts", or "town centres". The standard British pronunciation of the word "mall" rhymes with "pal", as in "The Mall, London" – the tree-lined avenue leading to Buckingham Palace, London.Mall can refer to either a shopping mall – a place where a collection of shops all adjoin a pedestrian area – or an exclusively pedestrianised street that allows shoppers to walk without interference from vehicle traffic. Mall is generally used in North America to refer to a large shopping area usually composed of a single building which contains multiple shops, usually "anchored" by one or more department stores surrounded by a parking lot, while the term arcade is more often used, especially in Britain, to refer to a narrow pedestrian-only street, often covered or between closely spaced buildings (see town centre). A larger, often partly covered and exclusively pedestrian shopping area is in Britain also termed a shopping centre, shopping precinct, orpedestrian precinct. The majority of British shopping centres are located in city centres, usually found in old and historic shopping districts and surrounded by subsidiary open air shopping streets. Large examples include the Manchester Arndale, Bullring Birmingham, Liverpool One, Buchanan Galleries in Glasgow and Eldon Square in Newcastle upon Tyne. In addition to the inner city shopping centres, large UK conurbations will also have large out-of-town "regional malls" such as Meadowhall, Sheffield serving South Yorkshire, the Trafford Centre in Greater Manchesterand Bluewater in Kent. These centres which were built in the 1980s and 1990s, but planning regulations prohibit the construction of any more. Out-of-town shopping developments in the UK are now focused on retail parks, which consist of groups of warehouse style shops with individual entrances from outdoors. Planning policy prioritizes the development of existing town centres, although with patchy success. TheMetroCentre, in Gateshead (near Newcastle upon Tyne), is the largest shopping centre in Europe with over 330 shops, 50 restaurants and an 11 screen cinema and Westfield London is the largest inner-city shopping centre in...
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