MAXIMIZING THE PRODUCTS DISPLAY FOR CUSTOMER CLARITY AND EASE IN CIRCULATION TO INCREASE THE SALE OF A SUPERMARKET

Topics: Supermarket, Shopping mall, Retailing Pages: 21 (6355 words) Published: March 2, 2014
1. Introduction
A supermarket, a large form of the traditional grocery store, is a self-service shop offering a wide variety of food and household products, organized into aisles. It is larger in size and has a wider selection than a traditional grocery store, but is smaller and more limited in the range of merchandise than a hypermarket or big-box market. The traditional supermarket occupies a large amount of floor space, usually on a single level. It is usually situated near a residential area in order to be convenient to consumers. The basic appeal is the availability of a broad selection of goods under a single roof, at relatively low prices. Other advantages include ease of parking and frequently the convenience of shopping hours that extend far into the evening or even 24 hours a day. Supermarkets usually allocate large budgets to advertising, typically through newspapers. They also present elaborate in-shop displays of products. The shops are usually part of corporate chains that own or control (sometimes by franchise) other supermarkets located nearby—even transnational—thus increasing opportunities for economies of scale. All the products displayed in the Shopping Space are consumer products and will be sold to the customers & used by them. So it’s a requirement to include the flexibility of assemblage, along with maximum exposure for customer clarity and ease in circulation while designing the Display Units. Durability, cost, maintenance and ergonomics considerations and effective and efficient circulation for consumers, sales and maintenance personnel are also should be considered while designing. The purpose of supermarket can be briefly described as;

Many of our Dhaka city customers are now seek for an easy-care lifestyle based on simple, functional and aesthetics and quality design products. The idea of supermarkets flourished in the country last decade, fueled by growing urbanization, increasing number of women working outside their home, and rising per capita income. Under the above circumstance following propositions can be taken care of; Supermarket design is an emerging discipline in Dhaka city. One can understand its need if just study the relationship between the environment (space, lighting, furniture, etc.) and human (Consumer) behavior. With the philosophy to satisfy the need of the target customer and to provide a joyous shopping experience in a soothing atmosphere supermarket concept in Dhaka city started its journey. But there are lacking in some points like “supermarket interior design". After observing the local examples and the foreign standard examples, it can be easily diagnosed that local ones need to be taken care of some areas such as; interior space distribution and utilization, circulation, display unit arrangement, highlight each product equally e.t.c. The key issues that can be keep in mind while discussions are followings; Allocation of space to different functional areas and utilization of every inch of it is most important. To design a standalone destination supermarket that is a fusion of shapes and colors. The challenge is to avoid monotony through proper planning, designing and finding out the best display solution and effective circulation. According the above mentioned purpose, propositions and key issues about supermarket in Dhaka city the scope of work regarding that issue can be defined as; a contemporary, functionally and aesthetically solved Interior of a supermarket. Considering the display units, floor layout, ceiling & wall treatment and display arrangement. To satisfy the need of the target customer and to provide just the right atmosphere for a joyous shopping experience in a soothing melody of cozy and vibrant place.

2. Background of the Study
Supermarket is a new concept in Dhaka city. The Chain Supermarkets are now a growing phenomenon in city area. As the customers are increasingly becoming more aware of the conveniences and their own...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Unit 1 Assignment :Building Customer Sales and Loyalty Essay
  • Supermarket Essay
  • Customer Perception on Private Label Products Essay
  • Supermarkets of the United States and Total Sales Essay
  • Alliance Supermarket Point of Sale P Essay
  • Essay about Supermarket
  • How to Increase Retail Sales Essay
  • Essay on The Effect of Automated Cashiers on Supermarket Employment and Customer Satisfaction

Become a StudyMode Member

Sign Up - It's Free