PRODUCT: ICE CREAM
Stores: Mimo’s, MacDonald’s
Target: all people with lower and middle incomes
Mimo’s is a Colombian company created in 1979, specialized in the production and sale of ice cream and complementarity products, They offer different flavors of ice cream with different presentations, since presentations for children like claws or snow man until classic ice cream in cone that is attractive for the families in special the children.
In Centro Chia the establishment is located in a corner of the food court in front of some establishment of food and next to the cinema. The image of the frontage is the name of the company; the colors are yellow and black with a image of a ice cream which is the principal product that they sell.
The banner shows all the products with the presentation pictures but without prices. Also it shows the deals, in this case they has one on Tuesday, if you buy a ice cream you can obtain other free with the same presentation, in the bar you can find all the flavors that you can choose and all the topics that you can add.
The price of the product varies with the presentation, the lowest price is the cone ice cream that cost $2000 pesos and the more expensive the milkshakes that cost $6000 pesos, the prices of the different products are really available for the majority of the population.
Nationally the brand is well positioned in the market, in terms of capacity, there are 141 establishments across the country, 77 from the company and the rest franchisees. Internationally the company has establishments in Venezuela, Ecuador, Mexico and Peru.
Target: people with lower and middle incomes
McDonald’s is a company that was created in 1948, McDonald’s started with a small menu mainly fast food like hamburger, potato ships, come soft drinks and coffee. Nowadays McDonald’s has a variety of food for all tastes of people, and their products changes depending of the tastes and preferences...
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