Malls Typology

Topics: Retailing, Shopping mall, Power centre Pages: 8 (2374 words) Published: November 19, 2013
Mall Culture- Rise, Current Trends, Types and Economic Study Difference Between a Shopping Mall & a Shopping Centre ?
SHOPPING CENTRES
SHOPPING MALLS
1. Shopping Centre is one or more buildings.
2. It is an open outdoor market.
3. In a shopping centre there are only one or two entrances to each store. 4. Here, in order to go to another store you have to go outside & then enter another store. 5. Shopping centre is one or more buildings that contain stores and restaurants that share a common parking area. 1. Shopping Mall is a Single

Building.
2. It is a covered complex.

3. In a shopping mall there are several entrances into the mall. 4. While, in a mall, once entered you can go to any store in that mall without going back outside. 5. A mall consists of common, wide, indoor areas for traveling between stores, usually with a basement parking.

History
1. It all started in 100-110 AD, with the opening of one of the earliest public shopping centres; Trajan's Market in Rome located in Trajan's Forum by Apollodorus of Damascus, and is thought to be the world's oldest shopping centre and a forerunner for the shopping mall. 2.  The Grand Bazaar of Istanbul was built in the 15th century and is still one of the largest covered shopping centres in the world, with more than 58 streets and 4,000 shops. 3. The Marché des Enfants-Rouges in Paris opened in 1628 and the Oxford Covered Market in Oxford, England opened in 1774 and still runs today. 4. Similarly, Many shopping centres opened from the period of 1775 to early 20th century. 5. The Cleveland Arcade was among the first indoor shopping arcades in the US and an architectural triumph. When the building opened in 1890, two sides of the arcade had 1,600 panes of glass set in iron framing and is a prime example of Victorian architecture. An early indoor mall prototype in the United States was the Lake View Store at Morgan Park, Duluth, Minnesota, which was built in 1915 and held its grand opening on July 20, 1916.

Shopping Malls didn't just happen. They are not the result of wise planners deciding that suburban people, having no social life and stimulation, needed a place to go (Bombeck, 1985). The mall was originally conceived of as a community centre where people would converge for shopping, cultural activity, and social interaction (Gruen & Smith, 1960). Designed to get the shopper out of the harsh weather, it introduced the world to shopping complexes as worlds unto themselves--free from bad weather, life, crime, dirt and troubles.

The 1950s were the golden age of American shopping centres. In 1950, Seattle’s Northgate opened. The massive center featured a department store, two supermarkets, and dozens of specialty shops, plus a theatre and office building. Its distinctive pattern—stores faced each other across an open air courtyard rather than facing the street. The first enclosed mall, Southdale Centre was developed in a suburb of Minneapolis in 1956.

By 1960 there were 4500 malls accounting for 14% of retail sales. By 1975 there were 16,400 shopping centers accounting for 33% of retail sales . In 1987, there were 30,000 malls accounting for over 50% of all retail dollars spent. This was the phase that author William S. Kowinski later described as “The Malling of America.”

Shopping malls became a way of life in America.
There are more shopping centres than movie theatres, school districts, hotels or hospitals. There are more malls than cities, colleges or television stations. The shopping centres space has increased by a factor of 12 in the last 40 years. Malls built in 1970’s and 1980’s were built along traditional lines. But the new malls are turning to the Main Street concept, offering something for everyone— Entertainment places, themed restaurants, skating rinks etc.

Mall culture became big business, as shopping malls have evolved into multi-storied structures housing a large number of...
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