Malls in America

Topics: Shopping mall, Walt Disney, United States Pages: 2 (722 words) Published: April 4, 2010
When observing an autocratic atmosphere, one’s mind, body and soul becomes engrossed within their surroundings. Richard Francaviglia highlights this perspective through his article “The Mall as Disneyland.” H e explains how Walt Disney’s Main Street USA has set the precedent for all malls around America because it incorporates all aspects that entice one to enter this environment. David Guterson maintains a similar perspective in relation to Francaviglia’s article. Guterson further enlightens the reader in his article “The Mall as Prison” on the negative effects the Mall of America has, compared to Disneyland. The previous articles have provided thorough explanations on the social atmosphere of malls, whereas Lizabeth Cohen’s article “The Mall as Threat to Democratic Values,” addresses the legal aspects of malls in America. Each article, although not identical in their views, are effective in explaining each aspect a mall in America encompasses by using strong evidence to support each position maintained throughout the articles. Walt Disney played a larger role in American society than just providing entertainment; many developers turn to his park, Main Street USA, for ideas when they are designing modern American shopping malls. Walt Disney purposely designed Main Street USA to create a joyful environment. He carefully designed each of his small towns to a specific feature. One of those towns, Main Street USA, sole purpose was social interaction. Shopping malls are an abstract reincarnation of Disney’s Main Street USA. According to Richard Francaviglia in his article “The Mall as Disneyland,” Disney’s Main Street does not feature those inevitable services that indicate the other side, or darker sides of life.” He did not have pool halls, bars, or funeral parlors in his town. Disney tried to make fantasy come true. He used magical lighting to brighten up his town at night. By placing abstract images in exact spots he made reality appear joyful. Like malls...
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