Mall Mania

Topics: Retailing, Shopping mall, Anchor store Pages: 110 (25783 words) Published: November 28, 2012
Mall Mania in India – Changing Consumer Shopping Habits

Mall Mania in India –
Changing Consumer
Shopping Habits

A dissertation submitted to The University of
Nottingham for the degree of Ma in
Management

Kanika Taneja
Business School, University of Nottingham
September, 2007

Mall Mania in India – Changing Consumer Shopping Habits

ACKNOWLEDGMENT

I deeply thank God and my family for showing me the way, no matter how difficult the time was.
For his aspiring and invaluable guidance, I wish to express my heartfelt gratitude to my Supervisor, Dr. Andrew Smith, without whose support this dissertation could not have been successfully realized.

My sincere gratitude to the interviewees and all respondents for their invaluable time, acknowledging that, this study would not have been possible without their assistance and support.
Finally, special thanks to all my friends for their constant support and encouragement, and making this year in Nottingham memorable.

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Mall Mania in India – Changing Consumer Shopping Habits

Abstract

For the current generation of consumers, the meaning of shopping has changed. It is not just a mere necessity, as it was earlier, but much more than that. The factors that affect store choice and draw customers to the shopping centre include space, ambience, and convenience and moreover an array of choice under one roof. The growth of integrated shopping malls, retail chains and multi-brand outlets is evidence of consumer behaviour being favourable to the growing organized segment of the business. Space, ambience and convenience are beginning to play an important role in drawing customers. Malls, which are now anchored by large outlets such as Westside and Lifestyle and are resided by a lot of Indian and international brands, are also being seen as image benchmarks for communities.

Thus, this dissertation aims at studying the changing shopping trends of consumers in the Indian economy. For doing this, semi structured interviews from the Indian retailers as well as consumers have been used as a tool. Various factors on which the Indian consumers base their choice of going to the shopping mall or the unorganized markets have been analyzed in this research.

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Mall Mania in India – Changing Consumer Shopping Habits

Table of contents

ACKNOWLEDGEMENT

Page 1

Abstract

Page 2

List of Tables and Figures

Page 7

Chapter One

Page 8

Introduction

1.1 Background of the Study............................................................8 1.2 Research Objectives ..................................................................10 1.3 Chapter Summary ……….........................................................11

Chapter Two

Literature Review

Page 15

2.1 Introduction................................................................................15 2.2 Definition of Shopping .............................................................15 2.3 Types of Shoppers..................................................................... 18 2.4 Consumer Buying Behaviour ..................................................21

2.5 Organization of the Retail Industry ........................................25 3

Mall Mania in India – Changing Consumer Shopping Habits
2.6 Types of Retail Formats .............................................................26 2.7 Shopping Malls ...........................................................................30 2.8 Determinants for Choice of Shopping Malls………...............31 2.8.1 Number of Stores and the Tenant Mix………..........34 2.8.2 Location of the Shopping Mall ..................................37 2.8.3 Shopping Experience………………...........................38 2.8.4 Shopping Mall Image...................................................40 2.9 Conclusion………………………………………………............41

Chapter Three

Methodology

Page 42

3.1...

References: Abratt, R., Fourie, L.J.C., Pitt, L.F. (1985), "Tenant mix: the key to a successful
shopping centre", Quarterly Review of Marketing, No.Spring, pp.19-27
Achabal, D.D., Gorr, W.L. and Mahajan, V. (1982), “MULTILOC: a multiple store
location decision model”, Journal of Retailing, Vol
Prendergast G., Marr N. & Jarratt B. (1998), Retailers View on Shopping Centers:
A comparison of Tenants and Non-Tenants, International Journal of Retail and
Research, Vol. 12 No. 1
Anonymous (2005), “Images Report 2005 on shopping centre development in
August 2007
Anonymous (2005), “Organized Retailing: Poised for the Paradigm Shift?”,
Enroute
Anonymous (2006), “Organized Retail Industry in India”, ICFAI Centre for
accessed on 18 August 2007
Anonymous (2006), “Real trends: The boom continues”, Indian Real Estate Blog, in
http://www.indiarealestateblog.com/?p=491 accessed on 18 August 2007
Anonymous (2007), “India Retail : Global Brands and Chains Set Sights”,
Indiamap, in http://www.indiamap.com/retail/ accessed on 19 August 2007
Anonymous (2007), “Retail Industry: Changing Trends”, ICFAI University Press,
(2007),
“Retail
Arnould E. (2000), Reviewed Work(s): A Theory of Shopping by Daniel Miller
and Shopping, Place, and Identity by Daniel Miller; Peter Jackson; Nigel Thrift;
4, pp. 644-56 in Howard E. (2007), New Shopping Centres: Is Leisure the
Answer? , International Journal of Retail and Distribution Management, Vol
pp 661-672
Baker, Julie, and Diana Haytko (2000), “The Mall as Entertainment: Exploring
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