international business environment impacts on retail industry

Topics: Retailing, Globalization, Multinational corporation Pages: 12 (3645 words) Published: September 24, 2013
Table of Contents
Summary
In this individual term report, I will write a report to analyze how the international business environment impacts on retail industry. In the body of this report, 1 Identify the retail industry and the function of this industry. Present some researches on retail industry on economic, financial factors by focusing on over the past two years. And then, show the effect of socio-cultural in retail industry. Give some examples. I will use the relevant course concepts and theoretical frameworks to analyze the main changes of retail industry. Give some suggestions about MNCs management strategies for retail industry. Analyze some problems of retail industry and suggest some solutions in future developments of the identified changes. I will take the David Jones case as examples especially after the world financial crises to analysis retail industry. Next, I analysis this industry by using Strengths, Weaknesses, Opportunities, Threats (SWOT) framework.

Summary
In this individual term report, I will write a report to analyze how the international business environment impacts on retail industry. In the body of this report, 1 Identify the retail industry and the function of this industry. Present some researches on retail industry on economic, financial factors by focusing on over the past two years. And then, show the effect of socio-cultural in retail industry. Give some examples. I will use the relevant course concepts and theoretical frameworks to analyze the main changes of retail industry. Give some suggestions about MNCs management strategies for retail industry. Analyze some problems of retail industry and suggest some solutions in future developments of the identified changes. I will take the David Jones case as examples especially after the world financial crises to analysis retail industry. Next, I analysis this industry by using Strengths, Weaknesses, Opportunities, Threats (SWOT) framework. Finally, state some trends of retail industry in different couture background. Point out MNCs is the trend of this industry.

Introduction
In modern life, we can buy goods and service what we want in supermarket. It makes our life wonderful and convenient. We cannot imagine that what our lives would become. Maybe, we will go back the life style thousand years ago. Now, we call this selling goods and service from individuals or businesses to customers (end-user) as retail industry. Grewal (2011) states that:“Retailers confront a seemingly impossible dual competitive challenge: grow the top line while also preserving their bottom line. Innovations in pricing and promotion provide considerable opportunities to target customers effectively both offline and online.” With the development of retail industry, our life becomes more and more colorful and convenient. Therefore, people cannot without retail business. Actually, thousands years ago, there was action of retail. In a way, the development of our society depends on the increasing retail actions. The early development of retail industry was very slow. People go to a settled place at a settled time merely to buy their articles for daily use. At that time, the suppliers also were the producers of the goods. This type of business contributed the development of cities. With the inhabiting a region, the cities has become bigger and bigger. At the same time, retail industry grows faster and faster. Until 1852, the establishing of first department store BON MARCHE in France, the growth of retail business has been in high speed. Retail has become a special and independent industry. After that, in 1910, American A&P Company set up the first chain story. This inaugurated a new type operation in retail industry. KING KULLEN is the first supermarket set in 1930 America. In 1947, 7-11 convenient store set up. Shopping centers appeared in 1945. In 1963, home centers built up in America. In 1986, WAL-MART set up. From the history of the...
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