Human Resources Management-McDonalds

Topics: McDonald's, Human resource management, Human resources Pages: 14 (3136 words) Published: June 13, 2005

The course work starts with the introduction of human resource management. The assignment will try to focus on the concept of human resource management strategies and human resource activities of McDonalds restaurant ltd, the organization where I am working. The objective of this assignment is to relating the models of HR strategies with McDonalds and summarising HR activities like performance management, motivation and rewards and HR planning. For the purpose of HRM strategies I am applying the best practise and best-fit model with McDonalds. Furthermore, it explains the human resource activities of McDonalds restaurant ltd and ending with an appropriate conclusions and recommendations that can improve the HRM strategy, HR activities and the role of the HR function within McDonald's restaurant Ltd in order to achieve increased organisational performance.


According to Armstrong M, (2003) human resource management is a strategic and coherent approach to the management of an organisation's most valued assets: the people working there who individually and collectively contribute to the achievements of its objective with the great efficiency. The aim of HRM is to help the organisation to achieve success with the help of people. HRM strategy is an approach for making decisions on the plans of the organisation. These plans are concerned with the employee relationship and its recruitment, training development, performance management, rewards and employee strategies. The basic activities followed by HRM are that of providing services to internal customers. These include central management team leader, line managers and employees. The services covering all the aspects of HRM like human resource planning, recruitment and selection, employee development, employee rewards, health and safety management, employee relations and welfare.

McDonald's Restaurant Ltd.

McDonald is the no.1 fast food chain in world. It ranks among the top 10 most widely recognized brands around the world. The McDonalds brand name includes the name of Ronald McDonald, the Clown and Golden Arches. It has a worldwide chain of around 30,000 fast-food restaurants that prepare, package and sell a menu of ready to eat foods. McDonalds restaurants offer a substantially uniform menu for breakfast and daytime differently.

Ray Kroc was the first person who opened the McDonalds restaurant in 1955. On the day of opening McDonalds made a sale of $366.12. In 1965 McDonalds became a public company. After becoming a public company, the first new international branch opened in Canada. In 1979 the happy meal for kids, compete with toy was introduced. By November 2003, McDonalds had decided to discontinue its development of non-McDonald brands outside the United States. For the fiscal year ended december2003, the company generated the revenues of $17,140.5 million.

Human resource Strategies of McDonald's restaurant ltd

According to Hendry and Pettigrew (1986) Strategic human resource management has four meanings:

The best use of planning.

An approach to the business and management of personnel system based on an employment policy and manpower strategy.

Matching human resource management activities and policies to some explicit business strategy.

Seeing the people of the organization as a strategic resource for the achievements of competitive advantage.

"Specific pattern of decisions and actions that managers take to achieve superior organisational performance."(Hill and Jones, 2001)

The aim of strategic human resource management is to provide strategic capability by ensuring that the organization has the skilled, committed and well-motivated employees that needs to achieve constant competitive market. Strategic human resource management should maintain a proper balance between soft and hard elements. Walker (1992), states that strategic human resource management as, the means of aligning the management of human...

Bibliography: 1. Bratton J, Gold J, 2003, Human resource management: theory and practice,
Basingstoke: Palgrave Macmillan
2. Armstrong M, 2003, A Handbook of Human Resource Management Practice, London: Kogan Page
4. Gilmore F, 1997, Brand Warriors: Corporate Leaders Share Their Winning Strategies, London: HarperCollins
7. Hill, Jones, 2001, Strategic management: an integrated approach
Boston, Mass: Houghton Miffin
8. Employee Handbook, 2004 McDonald 's Restaurant Limited
10. Data monitor, 2004, McDonald 's corporation, reference code 1065
12. Lecture Notes, 2005
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