Human Resource Management Strategies for Ba and Iberia

Topics: Human resource management, Human resources, Management Pages: 15 (4800 words) Published: December 31, 2012
Human Resources Management assignment on British Airways

“Our concerted efforts to introduce permanent structural change across the airline has led to a reduction in non-fuel costs and a return to profitability. Revenue has increased, driven primarily by yield improvements and, while fuel costs have risen, they are in line with our expectations. Our focus on permanent structural change will continue. This summer we agreed a new productivity deal with our Heathrow terminal-based staff that will provide a more flexible, cost-efficient and customer focused ground operation. In addition, the first of the cabin crew recruited on new terms and conditions have completed training and start flying on Monday.

“At a strategic level, we launched our transatlantic joint business with American Airlines and Iberia earlier this month, having received regulatory approval in the summer. Also, we expect to complete our merger with Iberia in January 2011. Regulatory information about the merger has been sent to shareholders in advance of shareholder meetings on November 29 to seek approval for the merger.

“Our customers remain our main focus. Our first two Boeing 777-300ER aircraft – with new cabins and in-flight entertainment throughout - are now in operation with the third scheduled to enter service next month. Customer reaction to the new aircraft has been fantastic. We announced new routes from Heathrow to Tokyo Haneda and San Diego, Gatwick to San Juan in Puerto Rico and London City to Stockholm that will start next year. A new winter ski route from London City to Chambery will launch in December.

“Despite disruption caused by numerous air traffic control strikes across Europe this summer, 74 per cent of our Heathrow flights and 84 per cent of our Gatwick flights departed on time,significantly outperforming our major competitors.”

4) terms of reference /statement of purpose
5) introduction
Company Overview

This report is about a very well know and famous company of United Kingdom which is known as British Airways which is the United Kingdom's largest international airline, with routes to over 550 destinations towards all over the world. The British airline is world’s renowned for their high standards and international recognitions all over the world and they also have being featured in many reviews by airline critics as well as passengers. As a part from just offering flights, British Airways keeps its status up to the mark within the airline industry which offers a commitment and excellent service levels of work.

British Airways has evolved from many years with the airline industry. And this was owned by Comair Limited since 1992, this company was started off with low rate of beginnings as Aircraft Transport and Travel in 1919, with its maiden flight from Le Bourget to Honslow in August 1919. Later, with the merger of a few other airlines due to the decline of the industry, this British airline was named Imperial Airways and was the first major British carrier. At that time, they operated with only 18 aircraft and 250 employees.

Soon after their collaboration with Qantas to launch the first flight to Australia and with the acquiring of more aircraft, British Airways Limited was created which was a merger between Imperial Airways and the British Overseas Airways Corporation (BOAC). After World War II, with more transatlantic flights added, another sister airline was also created just to handle these flights. It was known as the British European Airways (BEA). Through the years, British Airways has continued steady growth, incorporating newer and more sophisticated aircraft and as well as running the Concorde since 1979.

The success of British Airways could mostly attribute to its continuous addition of more international flights as well as the expansion of their fleet. Apart from that, the entire airline boasts of features which provide their passengers with the best valuable...

References: Aer Lingus. 2003. Annual Report. Available at
Baseler, R. 2004. "Low Cost Carrier Market." Presentation by Boeing commercial Airplanes, March.
Boxall, P. 1999. "The Strategic HRM Debate and the Resource-Based View of the Firm."
Byars, L
Beardwell I. & Holden L. (1994), HRM: A contemporary perspective, U.K.: Pitman Publishing
Cry, D
Francesco A.M. and Gold B.A. (1998), International Organizational Behavior, Prentice Hall Inc., London
Gittell, J
Logger, Vinke, & Kluytmans, Compensation and appraisal in an international perspective, in Harzing, Ruysseveldt, (1995, edited)
McGraw Hill
Olsen, M. (1995). Into the new millennium: A white paper on the global hospitality industry in Medlik, S., & Ingram, H. (2002). The business of hotels, (4th ed.)Butterworth-Heinemann, Oxford.
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • MMC and Human Resource Management Strategies Essay
  • Essay about Strategies of Human Resource
  • Human Resources Management essay
  • Human Resource Management Essay
  • Human Resources Management Essay
  • Human Resource Management 13th Edition Essay
  • Staffing Strategies Human Resources Essay

Become a StudyMode Member

Sign Up - It's Free