Zappos faces Competitive Advantages
Zappos is an online retailer that has found its business on 10 core values that help successfully run their business. The company is known for their culture. They feel that culture evaluate how the employees will perform their job functions. The questions below will define what challenges they will face when competitive challenges intervene. 1. Zappos seems to be well-positioned to have a competitive advantage over other online retailers. What challenges discussed in Chapter 1 pose the biggest threat to Zappo’s ability to maintain and enhance its competitive position? How can human resource management practices help Zappos meet these challenges?
Although Zappos is well-positioned to have a competitive advantage over other online retailers one of the biggest threats in my opinion that they will face is globalization. I say this because from the reading; Zappos use competitive pricing. However, in international markets products have a cheaper price and their shipping rates vary. Therefore, Zappos wouldn’t be able to offer their free shipping if they were to relocate into international markets.
Another challenge they are likely to have pose on their business if they enter into international markets is sustainability. Sustainability basically goes hand in hand with globalization because they would have to be able to adapt to the change when entering into these markets. For example, the economy is changing everyday throughout the United States and internationally with how businesses run. With the pricing in these markets going international is going to also affect how their business will successfully run.
Human resource practices can help meet these challenges by helping recruit the right employees to still promote the vision that Zappos currently hold. They can do this by interviewing through assessment testing to make sure they have the skills and requirements for the...
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