History of H&M

Topics: Clothing, Shopping mall, Retailing Pages: 15 (5482 words) Published: May 20, 2013
H & M Hennes & Mauritz AB (H&M) is a Swedish multinational retail-clothing company, known for its fast-fashion clothing for men, women, teenagers and children. H&M exists in 43 countries and as of 2011 employed around 94,000 people.[2] The first store was opened on the high street of Västerås, Sweden in 1947.[3] It had 2,325 stores at end of 2011 and 2,629 stores at end of August 2012.[4] It is ranked the second largest global clothing retailer, just behind Spain-based Inditex (parent company of ZARA), and leads over third largest global clothing retailer, United States based GAP Inc. The design team in the company’s Sweden office controls the steps of production, from merchandise planning to establishing specifications, and production is outsourced to approximately 800 factories in Europe and Asia. These facilities are used for horizontal division of labor, rather than being integrated Locations [edit]

Asia [edit]
The Middle East [edit]

H&M store in the Ginza district in Tokyo, Japan
The company opened its first Asian store (also the company's first franchise) in Dubai, United Arab Emirates, in 2006. It followed with a store in the Salmiya district of Kuwait City, Kuwait. In 2008, it opened its doors in Bahrain, Egypt, Jordan, Lebanon, Morocco, Oman, Qatar, and Saudi arabia. China [edit]

It expanded into East Asia in March 2007, with its first store opening in the city of Hong Kong on 10 March 2007. Australian pop singer Kylie Minogue opened that store where she also exclusively launched her range of swimwear, "H&M loves Kylie". The first location in the city of Shanghai was opened in 2007.[citation needed] There are a total of 114 stores in China. (2012) Japan [edit]

The first Japanese store was opened in Ginza on 13 September 2008, while a second store was opened in Harajuku in November 2008. Another store was opened in the Shibuya shopping district on 19 September 2009.[6] South Korea [edit]

On 25 February 2009, the company announced that it had signed an agreement to open its first store in South Korea, located in the Myeongdong district of Seoul, and that it was scheduled to open during Spring 2010.[7] Israel [edit]

The first Israeli store opened in Tel Aviv in 2010, followed by five more stores across the country,[8] including a branch at the Malha Mall in Jerusalem.[9] Singapore [edit]
The company opened its first store in Singapore on 3 September 2011. The store, located on Orchard Road, is 2,800 square meters and spans three levels.[10] A second store, with 20,000 square feet and spanning two levels, was opened at ION Orchard on 28 November 2012.[11] Thailand [edit]

The first store in Thailand, a duplex flagship store with an area of 3,300 sqm, was opened on 29 September 2012. It is located in Siam Paragon in Bangkok. Another 2 stores, located at The Mall Bangkapi and Terminal 21 also in Bangkok.[12] Malaysia [edit]

The first store in Malaysia opened on 22 September 2012, and is located at Lot 10, Kuala Lumpur [13] The second store at Setia City Mall in Shah Alam, has been opened since 4 October 2012. Another store is located at Paradigm Mall in Petaling Jaya. Europe [edit]

H&M store at the Pavilions Shopping Centre, Birmingham, UK.

H&M store in Angers, France (May 2010).

H&M store on Briggate in Leeds, England (May 2010).

H&M store in Sheffield City centre

Map of H&M stores in the U.K. and Ireland, as of August 2011. Its first non-Swedish store was opened in Norway in 1964,[14] and from then onwards, the company embarked upon a major expansion program opening many further stores in Europe, including Denmark, Switzerland, Germany and the United Kingdom. The first H&M store to open outside of Scandinavia was in the United Kingdom, in 1976.[15] And this year H&M is planning to go back north - the opening of two new stores in Riga is announced.[16] In the 1990s, its first stores opened in Austria, Belgium, Finland, France, the Netherlands...
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