field report: Surajkund Mela and DLF Promenade

Topics: Shopping mall, Culture of India, Culture Pages: 18 (5834 words) Published: April 12, 2014

Field reports: Surajkund mela ’14 & DLF PROMENADE (Vasant Kunj, Delhi) Paper: Business in a Globalized World

Presenting a project of this type is an arduous task, demanding a lot of time. I extend my sincere profound gratitude to our guide, mentor and professor of ‘Business in a Globalized World’ Dr. K Valentina not only for her tremendous academic support, but also for giving me so many wonderful opportunities. She organized a trip to Surajkund Mela and DLF Promenade, Vasnat kunj, Delhi so that we can understand why these places attracts foreigners and how they operate in a globalized world.

I am always beholden to or God, for always being with me and showing me the right ways, my family, for always doing favors to us and my friends and colleagues consistently helped with encouragement and criticism throughout the project work, for always lifting our sights to higher vision, raising my personality beyond normal limitation and for realizing me my strengths and potential, as I did not always welcome her exhortation, “try again; you can do better.” But this project owes a great deal to it – and so do I. ANKIT KUMAR


This field report focuses on the relationship of business and globalization in the context of SurajKund International Crafts Mela 2014 and DLF Promenade, Vasnat Kunj, Delhi. Surajkund Mela is the annual fair showcasing the finest handlooms, handicrafts, authentic fragrances and flavors of rich Indian cuisines is back.  The craftsmen from all over India, SAARC and other neighboring countries would be selling the best of Handlooms and Handicrafts items. It offers a lot of fun, frolic, entertainment and exclusive shopping experience. It usually entails a rural ambience and the crafts persons display and demonstrate their finest crafts work that is set to capture many hearts. The authentic fragrances and flavours of rich Indian cuisines at the Food Courts never fails to tantalise the taste buds. It includes cuisines from all the parts of the country, with every stall having a speciality to offer. The beats of enthralling folk dancers from the various parts of the country always attracts attention and often force the young visiters to dance to their tunes. All this attracts visitors not only from the various parts of the country but also from the world. The world has become a global village and every country wants to showcase the richness of its culture. Surajkund Mela is one such initiative that very beautifully presents the richness of Indian handicrafts, dresses, food and entertainment. In this report I have tried to understand how exactly the global business culture is dissolved in the traditional Indian melas. Dlf Promenade…………………………….(write the intro)

Globalization is the buzzword in the contemporary world. Broadly speaking, the term ‘globalization’ means integration of economies and societies through cross country flows of information, ideas, technologies, goods, services, capital, finance and people. Cross border integration can have several dimensions – cultural, social, political and economic. In fact, cultural and social integration even more than economic integration. Globalization has made countries to realize that nations can no longer be cocooned in their own cultural or economic nests but invariably be part of the larger picture which takes into account the competencies, interests and the dependencies of economies world -wide. The zeal of globalization has even forced Governments to be tuned to the merits of a Global economy. Looking at globalization through an Economics lens, many economists present pro-globalization arguments that build on the concept of free-trade being the best practise that can optimize resources generate employment and can help in reducing poverty and inequality of income. On the other hand, many economists argue about various side effects...
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