feasibility report

Topics: Retailing, Shopping mall, Anchor store Pages: 102 (16639 words) Published: December 10, 2013
WHAT IS ESSENTIAL
FOR A SHOPPING CENTRE
TO BE A SUCCESS?

B. S. KRUGELL

WHAT IS ESSENTIAL FOR
A SHOPPING CENTRE
TO BE A SUCCESS?
By: Berné Susanna Krugell
26010926
Submitted in the fulfillment of part of the requirements for the Degree of BSC(Hons) (Quantity Surveying)
In the faculty of Engineering, Built Environment and Information Technology

Study Leader
Mr. J.H. Cruywagen
October 2010

Declaration by student
I, the undersigned, hereby confirm that the attached treatise is my own work and that any sources are adequately acknow-ledged in the text and listed in the bibliography.

_________________________________
Signature of acceptance and confirmation by student

Abstract
Title of treatise

: What is needed for a successful
shopping centre?

Name of Author

: Me B Krugell

Name of study leader

: Mr J H Cruywagen

Institution

: Faculty of Engineering, Built
Environment and Information
Technology

Date

: October 2010

Shopping centres is part of our normal routine in the recent days. The question to be answered is what is needed for a shopping centre to be feasible.
Five aspects are investigated that possibly can have an effect on the success of a shopping centre. The feasibility study of a shopping centre, the design of the shopping centre and how it should be designed, the tenants of a shopping centre, management of a shopping centre and the market and marketing research of a shopping centre were investigate

Table of Contents
CHAPTER 1: INTRODUCTION
1.1
 
1.2
 
1.3
 

 

 

 

 

 
1.4
 

 

 

 

 

 
1.5
 
1.6
 
1.7
 
1.8
 

BACKGROUND
 
STATEMENT
 OF
 THE
 PROBLEM
 
STATEMENT
 OF
 SUBPROBLEMS
 

 
 
 
 1.3.1
 WHAT
 MUST
 BE
 TAKEN
 INTO
 ACCOUNT
 WITH
 A
 FEASIBILITY
 STUDY?
 

 
 
 
 1.3.2
 WHAT
 IS
 THE
 EFFECT
 OF
 THE
 DESGN
 OF
 A
 SHOPPING
 CENTRE?
 

 
 
 
 1.3.3
 WHAT
 ROLE
 DO
 TENANTS
 OF
 A
 SHOPPING
 CENTRE
 PLAY?
 

 
 
 
 1.3.4
 WHAT
 ARE
 THE
 BENEFITS
 OF
 THE
 CENTRE
 MANAGEMENT
 FOR
 A
 SHOPPING
 CENTRE?
 

 
 
 
 1.3.5
 WHAT
 DOES
 MARKET
 RESEARHC
 CONSIST
 OF?
 
STATEMENT
 OF
 THE
 HYPOTHESES
 

 
 
 
 1.4.1
 WHAT
 MUST
 BE
 TAKEN
 INTO
 ACCOUNT
 WITH
 A
 FEASIBILITY
 STUDY?
 

 
 
 
 1.4.2
 WHAT
 IS
 THE
 EFFECT
 OF
 THE
 DESGN
 OF
 A
 SHOPPING
 CENTRE?
 

 
 
 
 1.4.3
 WHAT
 ROLE
 DO
 TENANTS
 OF
 A
 SHOPPING
 CENTRE
 PLAY?
 

 
 
 
 1.4.4
 WHAT
 ARE
 THE
 BENEFITS
 OF
 THE
 CENTRE
 MANAGEMENT
 FOR
 A
 SHOPPING
 CENTRE?
 

 
 
 
 1.4.5
 WHAT
 DOES
 MARKET
 RESEARHC
 CONSIST
 OF?
 
DELIMITATIONS
 
DEFINITION
 OF
 TERMS
 
IMPORTANCE
 OF
 STUDY
 
RESEARCH
 METHODOLOGY
 

1
 
1
 
2
 
2
2
2
3
3
 
3
 
3
4
4
4
4
 
5
 
5
 
6
 
6
 

CHAPTER 2: WHAT MUST BE TAKEN INTO ACCOUNT WITH A
FEASIBILITY STUDY?
2.1
 
2.2
 
2.3
 
2.4
 
2.5
 
2.6
 

 

 

 
2.7
 

 

 
2.8
 

 

 
2.9
 
2.10
 

Bibliography: AAKER, DA. , DAY, G.S., KUMAR, V., LEONE, R.P. 2011. MARKETING
RESEARCH
MANAGEMENT Vol 12 No 1. , pp. 28-30. MCB University Press, 0263-7472
ALBAUM, G., GREEN, P.E., TULL, D.S., 1988
BEDDINGTON, N. 1991. SHOPPING CENTRES. 2ND ED. Oxford: ButterworthHeineman Ltd.
PROPERTY MANAGEMEN Vol 15 No 3. , pp. 160-172. MCB University Press, 02637472
CLOETE, C.E., 2006, FEASIBILITY STUDIES PRINCIPLES AND PRACTICE
FRIEDMAN, J.P., HARRIS, J.C., 2005, KEYS TO INVESTING IN REAL ESTATE.
JEWEL NICOLAS(2001), THE FALL AND RISE OF THE BRITISH MALL, The
Journal of Architecture 6:4, 317-378
JONES, CS. 1969. THE REGIONAL SHOPPING CENTRE. London: Business Books
Limited.
1999, pp. 119-133. MCB University Press, 1355-2538
LAI-HAR CHIU, R
MACMAHAN, J. 2007. PROFESSIONAL PROPERTY DEVELOPMENT.[e-book].
NORTHEN, I. 1984. SHOPPING CENTRE DEVELOPMENT. White Knights,
Reading: College of Estate Management.
PROCTOR, 2000, STRATEGIC MARKETING: AN INTRODUCTION.[e-book] NEW
YORK:ROUTLEDGE.
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