Farm to Fork

Topics: Retailing, Department store, Sales Pages: 3 (749 words) Published: July 26, 2013

Complete Value Chain Process

1. Farmer
Farmer is the person who produces the farm products . He is the person who do all the processes from seeding to harvesting and taking the produce to the market . The farmer produces the produce according to the season for seasonal vegetables and fruits in his farm . Also he considers the current demand for the produce and the current rate for the produce . But this process takes time to grow the Fruits and Vegetables and in this process the demand and the rate for the produce can increase or decrease . If there is large production of the produce the rate for the same falls and the farmer have to suffer the loss . Farmer uses different techniques for the cultivation from developing the saplings to the final harvesting . The Farmer decides which crop is to be produced in his farms depending upon the soil conditions , Climate , water availability in the area and the demand for the produce . The farmer has to carry his produce to the market on his own

2. Farm Consolidation Centre

This is the centre where the farmers bring their produce to the market . After bringing the produce to the market the rate for the produce is fixed . This rate is fixed depending on the demand and the supply of the produce . Once the rate for the produce is fixed the farmer has to sell his produce according to the fixed rate . The people from the trade union in the FCC decide the rate . After the rate is fixed the interested retailers or whole sellers buy the produce from the farmers . The retailers in the market buy from the farmers according to their requirement and the standards of the produce . After the produce is received at the FCC the retailer do the sorting of the produce . The produce which is not upto the standards of the retailer are rejected and the farmer takes that produce back . The farmers have to bare the cost of transportation for bringing the...
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