ELECTRONIC COMMERCE Comparison Shopping Project

Topics: Retailing, Purchasing, Shopping mall Pages: 2 (935 words) Published: June 1, 2014
Nowadays, Internet retailing and traditional retailing shopping are two major retailing ways. Each way has its advantages and disadvantages. Now, I will make a comparison of them.

Background
I intend to purchase a pola fleece jacket in UNIQLO in the near future. Because of the winter is coming. The pola fleece jacket which is used the Heattech to keep the wearer warm. It is sold not only in UNIQLO physical agent but also online. The price of the pola fleece jacket online is higher than in the UNIQLO physical agent. I think the first and foremost purchase consideration is the price, next is the quality and then is the convenience. Every consumer desires the quality of the product is good and the price is lowest. If that desire meets, the consumers will choose the more convenient way to get the item they would like to buy. So now there are two ways for me to get the pola fleece jacket. The market price of the pola fleece jacket now is 99 RMB. But in the UNIQLO online shop is sold 106 RMB, more 7 RMB is for the express fee.

Shopping Comparison
If I choose to buy in the UNQLO physical agent, I need select a day when I am free to go to the mall by bus. It takes me about 1 hour to arrive there. And I will use about 20 minutes to find the UNIQLO physical agent. Unfortunately, the shopping mall is open at 10:00 am. It may occupy all of my forenoon time. It is not a good thing for a student who is busy with her study. When I get the physical agent, there are many pola fleece jackets for me to select and fit. I can touch every of the pola fleece jacket to decide which one should I purchase. Meanwhile I can select many colors of a same style pola fleece jacket to fit and finally pick the right color and size to purchase. Once I change my mind, I can change anyone I want before I pay. And then I will go back by bus with my new pola fleece jacket. The bus tickets cost me for 4 RMB, and when I get back is almost the time of the afternoon. If I choose another way...
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