Yes it is agreed as it is a young modern city transformed from a desert, hence has taken the best of the cities to make it the best . As a result the bench mark of lifestyle is high for e.g.: cars, designer labels are imported as Dubai doesn’t manufactures it, therefore consumer has to pay if he wants. These luxuries are a necessity be it as a means of travel etc. However the city is new and has many multicultural populations hence results in various demands. There are various reasons for shopping in Dubai such as brand addiction, status symbol etc, another reason is that the activities are limited and visits to shopping malls results in shopping. Growing trends of shopping noticed in dubai in last few years in resident of dubai. Every person who lives in dubai now are more into the shopping phobia. Above statement is stated on use of following attributies :
1. Financially Stable Country
2. Highest Salary Graph
3. Brand Abundance
4. Geographical Location
5. Fashion In The Air
6. Unlimited Advertisement.
1) Dubai is nowadays people around the world are seen seeking interest in setting up their business entities in Middle East and mostly Dubai . Furthermore according to H.H Shk Muhammad Bin Al Rashid Al Makhtoum (Vice president and ruler of Dubai ) stated that in previous two years people are having more confident to invest their money in Dubai as it has been financially stable during the recession whch took place in 2008 , the evidence to it is that however there was recession in the country but it did not effect the ambition and addiction of residents on shopping , it was seen that shopping malls were seen crowded every season , which makes one say that Dubai is Financially Stable Country . 2) The Second reason of why Dubai Residents spend too much money on shopping is that the salary graph is noticed to be increasing day by day which is cause of getting addicted to shopping , it can also be referred as excess of money , however because of this increasing salary residents are addicted to buy branded product to maintain their status in society. Studies have established that UAE has the regions highest individual spenders, with each of its 8.2 million people spending an average amount of $21,577 (Dhs 79,522) per annum . (Arab Monetory Fund 2010). The world highest apparel sales per capital is at $785 (Dhs 2,865) . ( At kearney’s Global Retail ) . Furthermore most of the Housewives in Dubai spend their time in kitty parties and other social activities , and for these activities they spend a bunch money on brands , beauty saloon , spa , designer label clothes etc . However these are afforded only because there is increase in salary which eventually increase the addiction to shopping. Hence the salary graph plays an important role in shopping addiction among the residents of Dubai . 3) Brand Abundance is said to be one of the major cause of over expenditures on shopping attitude in Dubai residents. As the financial stability hits the region of Dubai every major brand outlet is easy to find in Dubai , due to number of malls and various brands stores. This makes Dubai resident more brand conscious and as a result overexposure to labels , brands and novelties are found in Dubai. Which maintains the habit of shopping among Dubai Residents. This also makes a reson for every brand to target Dubai as the consumption is seen more in this part of Middle East. Such is the case with Bloomingdales , Parada , Nichols and many other brands . 4) Geographical Location is Excessive shopping happened in dubai is because of geographical location. The geographical location of the city also favors excessive shopping. Dubai has a hot and moist type of weather. For that cause, people are ambitious to the big air-conditioned shopping malls. There, they are over depiction to the...
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