What is retailing?
The word retail is derived from French word
“retailer” which means Cut of apiece or to break
It is the first point of customers contact.
Any organization selling to the final customers
whether it is a manufacturer, wholesaler or retailer
is doing retailing.
Big players in the retail sector
Aditya Birla Retail Ltd.
Bata India Ltd.
Koutons Retail India Ltd.
Pantaloons Retail Ltd.
TCS Textile Private Ltd.
Unilever India Export Ltd.
Vishal Retail Ltd.
Growth of retail in India-2011
Recent trends in retailing.........
Recently number of branches of the central shop have
increased in India to sell the goods to the consumers.
Every big company has established their branches to
serve more and more customers. Example; Big Bazaar,
Vishal Mega mart, Reliance Fresh etc.
•Use of vending machine is
increasing day by day.
•It is generally installed in
shopping centre, malls and
at other public places like
bus stand, railway station.
•These days packaging is
getting more and more and
more importance as it
attracts the customer and
creates the value for the
product in their mind.
•Use of plastic instead of
After sale services
Prompt, courteous and efficient after sale service,
enables the seller to increase his reputation and
satisfaction of consumer.
These days company is giving more and more
importance to after sell service, to attract and retain
the customer, and creating value for the product.
During sever competition, retailers offers sales
incentives to attract customers.
Discount sales, gift coupons, trading stamps are
example of such incentives. These days it is important
to make good customer relationship.
Types of retail formats in India....
It consists of different sections, such as clothing,
sporting goods, automotive supplies, health and
beauty products and electronic equipments.
Some departments also sells foods.
It sells pre-packaged dry foods products as well as
perishable items like produce, dairy and meat
It also sells stationary supplies, cook ware, health and
beauty products, greeting cards.
It sells specific types of merchandise like, jewellery,
electronic equipment, toys etc.
It may be small, independently owned operations or
large stores that are part of retail chain.
Box stores are also known as warehouse store, sells
merchandise packed in large quantities that feature
lower cost to the consumer.
They appeal to the shoppers who wish to buy
frequently-used items in bulk to save money.
With the advent of the internet age, online stores
allows shoppers to make purchase from home or at
office by using a computer or internet.
Consumer browse through retailer's online catalogue
which feature photos of the merchandise and written
description of the product and customer can order and
Examples are, www.jabong.com, www.flipkart.com
Others formats are.....
Mom and pop stores: These are family owned
businesses, with small collection of goods and
Malls: Examples are Amanora mall, Seasons in Pune,
Spencer Plaza in Chennai, Forum Mall in Bangalore.
Street Vendors: Street vendors or hawkers who sells
goods on street are very famous in India. Through
shouting out their wares they draw the attention of the
Hypermarkets: Examples are Saravana stores in Chennai,
Big Bazaar and Reliance Fresh
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