drugstore case study in naga city

Topics: Pharmacology, Pharmacy, Medicine Pages: 5 (1384 words) Published: June 18, 2014
“Commitment to deliver and provide fast and reliable health care products that would be accessible to the community”. This is what the three giants from the pharmaceutical retail industry envisioned their company to carry out in their existence. Amidst of the heightened competition and the growing numbers of rivals in the industry, they managed to outgrow and even took the opportunity of the changing world to establish their company and deliver their service in full bloom.

Mercury Drugs, known for its tagline “Nakasisiguro gamot ay laging bago” was founded by Mr. Mariano Que in 1945, shortly after the liberation of Manila from the Japanese occupation. He started from a bottled of a considered wonder drug for all maladies called sulfathiazole. He pioneered in selling “tingi-tingi” or piece by piece in the sidewalks of Bambang Street Manila and eventually opened his first small drugstore and named it Mercury Drugs. The store’s name stands for the messenger of gods, Mercury, the Roman god of commerce and manual skill. He needed a winged feet for his swift flights which is associated to the corporate philosophy of total and speedy customer service. The company has expanded and reaches every community with their products and service throughout the country and continue growing even in the grounds of the City of Naga with its effort on satisfying, pleasing and further serving people with their quality and life saving medicines made affordable and accessible. On the other hand, South Star Drugs is a proud Bicolano health care company. It was the couple Tomas Dy-Macau and Magdalena Tang-Dy whom started the business back in the year 1937 in Naga City. Their first product was an assortment of Chinese herbal medicine under the name Southern Drugs. But soon after, western medicine was also introduced; the couple took an advantage and began offering it to the Bicolano market. A favourable response was achieved and a new name was given to the enterprise, thus New South Star drug was born. The company saw the growth of the business and keep on expanding as it is driven with their mission to make health care products available to hard to reach communities and enhance the development of the communities in which they operate. They are dedicated to inspire, create value and support good health. They aim to serve and touch lives with a hope of making a difference in the future.

In addition to the growing pharmaceutical industry in Naga City came Watsons, the largest health and beauty retail chain in Asia. Its journey began in the Philippines in the year 2002 as it opened its doors partnering with SM Prime Holdings Inc., the country’s leading shopping mall developer. The partnership brought Watsons in the top list of Filipinos’ health and beauty product provider. As SM aggressively explores every market opportunity in the nation, it brought Watsons in every region which created consciousness of what Watsons had to offer. The company offered a variety of diversified products from medicines, cosmetics, fragrances, personal care and general merchandise. The company’s mission is to help people around the world to look good, feel great and at the same time infusing an interesting shopping environment that creates unique customer experience and gives inspiration to live beautifully inside and out. Watsons has been uniquely identified as a fashionable health store.

Products and Service – Innovation and Strategies
Located in feasible high traffic areas, the pharmaceutical retail giants continued to remain visible in every busy street and shopping malls in Naga City. They have seen the trend of adding convenience items in their basic product offerings. This was an adjustment brought by the demand of the changing environment and lifestyle within the Philippines. South Star Drug and Mercury Drug even extended their store hours opening 24hours 7days a week to provide the purchase of medicines and supplies in an emergency and urgent...
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