SUMMER INTERNSHIP PROJECT
" Study on Customer Service with reference to Big Bazaar"
S.R. LUTHRA INSTITUTE OF MANAGEMENT
IN PARTIAL FULFILLMENT OF THE
REQUIREMENT OF THE AWARD FOR THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
Gujarat Technological University
UNDER THE GUIDANCE OF
Ms. Megha Gohel
Ms Preety Dixit
Miss. Bhavita Patel [Batch No. 2013-15, Enrolment No.138050592057] MBA SEMESTER III
S.R. LUTHRA INSTITUTE OF MANAGEMENT – 805
Affiliated to Gujarat Technological University
I, Miss Bhavita D. patel, hereby declare that the report for Summer Internship Project entitled "Study on Customer Service with reference to Big Bazar" is a result of my own work and my indebtedness to other work publications, references, if any, have been duly acknowledged.
A Study on Customer Service with
Reference to Big Bazaar ” is the bonafide work of Ms. Bhavita Patel (Enrolment No. 138050592057 ), who has carried out the research under my supervision. I also certify further, that to the best of my knowledge the work reported herein does not form part of any other project report or dissertation on the basis of which a degree or award was conferred on an earlier occasion on this or any other candidate.
(Ms. Megha Gohel)
(J. M. Kapadia)
This project report attempts to bring under one cover the entire hard work and dedication put in by me in the completion of the project work on Customer services with reference to Big bazaar. I have expressed my experiences in my own simple way. I hope who goes through it will find it interesting and worth reading. All constructive feedback is cordially invited.
The objective of any marketing activity is to sell a product. For this, one must have the right product at the right price, available at the right time and place, through the right promotion commonly understood as the 4 P’s of marketing mix. The fundamental point to be appreciated is that all these variables must simultaneously fall in place for the success of a product. Take a look around you at all the successful brands and ask the marketing managers the reason for success. They will invariably tell you that it is because the company has been able to get this “mix” right.
A premium retail sector versus a discount store communicate very different message to the consumer .The promotion of the product also obviously communicates some message to consumer.
It is really a matter of pleasure for me to get an opportunity to thank all the persons who contributed directly or indirectly for the successful completion of the project report, “Customer Services With reference To Big Bazaar”. First of all we would like to thank Gujarat Technological University that give us a chance to brighten our academic qualification that provides that opportunity to have practical knowledge about the relevant field.
We are very much thankful to Dr. J.M.KAPADIA, I/C Director of S.R.LUTHRA Institute of Management, for extending to us in all consideration and cooperation, which students can wish.
We express our sincere gratitude to our internal project guide Ms. Megha Gohel Faculty of Management, for providing his invaluable guidance during project work.
We would like to thank Ms. Preety Dixit (HR Manager), who always helped us in our project work. Whenever we asked anything to him, he always gave proper response to us.
We would like to thank especially to our Parents & Family members for supporting me and encouraging us all throughout the...
Please join StudyMode to read the full document