Daiso

Topics: Shopping mall, CapitaLand, Marketing Pages: 3 (471 words) Published: July 12, 2013
Daiso
Company Profile
Daiso Industries Co. LTD, established in December 1977, president by Hirotake Yano, has 2570 stores in Japan and 563 overseas in 24 countries. (number of stores worldwide are still expanding) Won several awards – Nov 1994 NBC Award for Excellent Achievement Award for New Business, Nov 1997 Ministry of International Trade and industry’s Contribution to Trade Award, Jan 2000 Received Venture of the Year ’99, Mar 2002 Business Community’s Management Award

7Ps
Product
Design – normal, creative, looks executive, made in China Technology –
User friendliness – quite user friendly, has instructions on how to us a certain item Value – worth for $2 item
Quality – most are of good quality
Packaging – neat and simple
Branding – Daiso
Accessories –
Warranties –

Place
Shopping malls (Vivocity, IMM Mall, Plaza Singapura, ION Orchard, Tampines 1, Rivervale Mall, Bukit Panjang Plaza, Sembawang Shopping Centre, Chinatown Point and City Square Mall)

Price
100YEN = S$1.263
But selling at S$2 probably because it is imported (?)
Everyone in SG knows Daiso is “Always $2”
Promotion
No promotions?
Themed items

People
Filipinos, China, Singaporean
Wear a uniform
Staff knows where certain item is shelved at
Fast service
Customer service can sometimes be poor when they tend to be rude Cashiers tend to rush customers when the queue line is long

Process
Buying process like what does a customer do at Daiso?
Payment process at the store – queue and pay? Cashier counts number of items and x$2 Service is average, sometimes may encounter polite and nice staff Customers are able to call for enquiry about the products, call for complain etc

Physical Environment
Depending on outlets on its space size
Brightly lit, many shelving, items are neatly arranged on shelves, rarely have clutter, easy to find things because arranged in different categories (make-up, stationery, cutlery etc) Testimonials?

Unique Selling Point
Every...
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