Customer Perception

Topics: Retailing, Department store, Shopping mall Pages: 13 (3782 words) Published: January 4, 2013
Zainual Bashar Bhutto, Rambalak Yadav, Vikram Singh

Consumer Perception of Retail Outlets: A Comparative Study of Big Bazaar and More Megastores Email:,, Abstract This study focuses on the Consumer Perception of Retail outlets: A comparative study of Big bazaar and More mega store. With the help of consumer perception of retail outlets increase their sale and provide total customer satisfaction. These Retail Outlets increase the India as well as in all over the world The term consumer perception refers to the perception that consumers display in searching for purchasing, using, evaluating and disposing of products and services that they will expect will satisfy their needs.To study and compare consumer perception for Big bazaar as well as More Megastore. The sample size used in the study consists of 100 respondents of which 50 are consumer of Big Bazaar and 50 are consumer of more megastore retail outlets. The study conducted is analytic in nature aimed at finding out the consumer perception of retail outlets and Big Bazaar and More megastores. The conclusion of the study was that the suggestions were the increase After having analyzed interpreted the findings. It is concluded that consumer perception of retail outlets play a significant role to enhance the perception with consumers and provide total consumer satisfaction. It signifies that several factors, then after set hypothesis to accept and reject hypothesis. The dimensions factor like, PERSONALISATION, FACILITIES, RESPONSIVNESS, FLEXIBILITY, COURTESY, PRIVILIGES TO REGULAR CUSTOMER, EMPATHY, PARKING SPACE Which consumers get influenced about a big bazaar and More mega store, these are all the identified factor of Consumer perception of Retail Outlets in the study, increase the sell of retail outlet and create good brand image in the mind set of consumers.The study for future study is that is to feel up form with consumers sensuously and take interview of consumer, who walking in the shop floor of Retail Outlet. And to know in-depth psychology and perception of consumers, it will give better result for study.

1. Introduction i. Conceptual Framework
Marketing aims at identifying customer needs and wants and satisfying them with product, however it is necessary that the marketers must study their target customers, perception buying behavior which provide them clues for developing new products add new features to the existing product design pricing and channel strategies along with other marketing mix elements.

©IJNPME, ISSN: 2250  0839, Volume 2 Issue 1 2012   

ii. Customer and Customer perception
A customer is someone who makes use or receives of the product or service of an individual or organization the historically derived from “custom” meaning “habit “a customer was someone who frequented a particular shop, who made it habit to good of the short the shop sold their rather than elsewhere and with whom the shopkeeper had to maintain a relationship to keep his “custom “meaning expected purchases in the future. In psychology and the cognitive sciences perception is the process acquiring interpretation selection and organization sensory information the word perception comes from the Latin perception meaning receiving collection action of taking a possession. Apprehension with the mind or sense. Method of studying perception range from essentially biological or physiological approaches though psychological approaches though the philosophy of mind and in empiricist epistemology.

iii. Big Bazaar and More Megastores
The worldwide country chain, Big Bazaar, is formed by CEO of Future Group Mr. Kishore Biyani.Big Bazaar is a chain of hypermarket in India, which caters to every family’s needs and requirements. This retail store is a subsidiary of Future group, Pantaloons Retail India Ltd. and is an answer to the United States’ Wal-Mart. Big Bazaar has released the doors for the fashion world,...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Consumer Behavior Perception Essay
  • Segmentation, Targeting and Positioning
  • Customer and Ikea Essay
  • Perception Essay
  • Essay on perception
  • Perception Essay
  • Perception Essay

Become a StudyMode Member

Sign Up - It's Free