Topics: Communication, Message, Nonverbal communication Pages: 8 (2283 words) Published: April 22, 2014
 Communication is the process of understanding and sharing meanings (David Berlo 1960), in other word meaning is not shared until the person of the opposite end knows accurately what it is that you are trying to say or accomplish from what is being said, and if this have fail that means that meanings what not shared as the individual does not comprehend what was suppose to be understood.

According to Berlo-The Sender encodes the message through his speaking and writing skills. The receiver decodes the message through their listening and reading skills. Both sending and receiving are influenced by knowledge, attitudes, experiences, and the channel through which the message was sent affects skills. Communication when a person (source) sends a message through a channel to a receiver (another Person) once the message is received the receiver then sends a message back to the sender.

Examples of an SMCR Model
The SMCR model represents the process and phenomenon of communication. The acronym stands for source, message, channel and receiver, and this theory lays out the different components that form the net effect of communication. The 1949 publication "The Mathematical Theory of Communication" first proposed this theory of communications and coined the term SMCR model. Defining the Components

When looking at the sequence within the SMCR model, you can identify the basic structures of the modern perception of communication. The source represents where the information originates, the source of the communication. The message is the encrypted piece of information provided by the source. The channel, then, is the medium of transmission from the source to the receiver, and the receiver is the end recipient of the information. Interruptions in Communication

There are several different methods whereby disturbances offset this sequence of components, and challenge the communication process. Loss and distortion represent two common examples of disturbances. For example, disturbances can result from a person having less than superb communication skills. In this case, the source does not adequately express the feeling or idea. Another source of inadequacy in communication comes from the finite aspect of language itself. Since feelings and thoughts can easily surpass expressions available through language, feeling and thoughts often do not receive accurate representation. One Model Among Many

The SMCR model is a common form for sequencing communication, and other popular communications models typically use the same sequencing techniques. For example, David Berlo proposed a five-step communications process in 1960. Harold Lasswell similarly developed a communications model that recognizes the same sequencing for communication as the SMCR model.

An Early Theory of Communication

Writing thousands of years ago, Aristotle termed communication rhetoric and defined three primary aspects of all communications: the speaker, the subject, and the person being addressed. Aristotle determined that it was in fact the final part, the person addressed, who actually determines the meaning of the speech or other forms of communication. According to Aristotle, that person's interpretation ultimately establishes what the communication signifies. It is this person, in the final step of the communication process, who also determines whether communication happened at all. As with newer communications models, Aristotle's early theory acknowledges all four components of the SMCR model.

The berlo’s model follows the smcr model this model is not specific to any particular communication. Berlo’s model lives a number of factors under each of the elements: Source: The source is the message originates.

Communication skills – It is the individual’s skill to communicate (ability to read, write, speak, listen etc…) Attitudes – The attitude towards the...
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