Chick-Fil-a Research

Topics: Chick-fil-A, Shopping mall, WinShape Pages: 3 (669 words) Published: November 7, 2011

Chick-fil-A will never be open on a Sunday, based on Founder and Chairman Truett Cathy’s Christian belief in Sunday as a day of worship.

always served with the famous “our pleasure” expression of gratitude from their front-line associates.

the organization has avoided defining their value proposition as the “low-cost leader,” and have made it their mission to differentiate themselves through customer service, market innovation and delivering additional value to their customers.

Cathy attributes his success in business to his belief in adhering to faith-based principles and values on the job.

Cathy: We follow this simple rule: you need to do things right each and every time. It’s better to cater to the customers we have than to recruit new customers. 

close on Sundays because I wanted to ensure our employees had an opportunity to worship, spend time with family and friends, or just to enjoy a day of rest. 

We have a theme—“Courtesy is cheap but it pays great dividends”—that we teach our employees. We also help our community and young people with college scholarships and foster-care homes. 

Cathy’s 5 steps for business success:
1. Climb with care and confidence
2. Create a “loyalty effect”
3. Never lose a customer,
4. Put principles and people ahead of profits
5. Close on Sundays. 

We also need to invest in the community, which we do through our WinShape Centre Foundation, which helps young people with scholarships and other youth-support programs; WinShape Homes, a long-term care program for foster children; and Camp WinShape, a summer-camp program.


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