Case Study: A Perky Way to Productivity

Topics: Human resources, Employee benefit, Motivation Pages: 3 (851 words) Published: December 14, 2013
A Perky Way to Productivity
1. Many businesses today are using benefit packages in creative ways as strategic tools to stay competitive in the recruiting market. Human resource departments must constantly be reimagining their approach to developing a benefits program that will attract, motivate, and retain the best employees. (DeCenzo, 293) Both Zappos and Genentech human resource departments have went to great lengths to make their employee’s experience with each respective company, feel more like a family rather than a cold work environment. Both companies offer great benefits that are not unlike many other large companies; such as, health care, paid time off, and retirement plans. For many prospective job candidates these are a prerequisite when they are looking for a new job. Although, the most qualified applicants will be looking for a more attractive benefits package. Many candidates are looking for things that may help them balance their work and personal lives, or simply the perks that other companies can’t or don’t offer. So, both Zappos and Genentech are thinking outside of the box to provide benefits that will attract the best prospective candidates. Another important aspect of a benefits package is keeping the current employees motivated to continue to produce at a high level. Their human resource departments are also working to make sure that they are in tune with what keeps their employees interested in the organization. They also know that 41% of employees have no loyalty to their employers so they have developed plans that show gratitude and respect toward their employees to help retain the good employees that they already have. (DeCenzo, 309)

2. Zappos and Genentech are among many companies that are using non-traditional benefits packages and perks to keep their employees motivated. Zappos is a company that must staff more unskilled workers than Genentech so they in turn have tailored their benefits and perks to match that demographic....

References: DeCenzo, D. (2009). Fundamentals of Human Resource Management (10th ed). John Wiley & Sons. Retrieved from; “Outstanding Benefits Are Just the Beginning” Genentech Inc.; retrieved 2013.; “Why Work Here”; Zappos IP Inc.; retrieved 2013.
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