Business Plan - Fish and Chips Take Away Franchise

Topics: Fast food, Marketing, French fries Pages: 15 (3175 words) Published: November 7, 2012
Name of Business
Just Fries (Pty) Ltd

Entrepreneur’s Name


Contact Numbers


1. Summary of Intention
1.1 Start-up Summary
1.2 What do I get for the set up cost?

1.3 What do I get for the initial stock purchased?

1.4 What is meant by initial working capital?

1.5 What sort of return on investment can I expect from my business?

1.6 How the loans will be repaid?

2. Business Profile
2.1 What is Just Fries?
2.2 Company Locations and Facilities
2.3 Goals
2.4 Comparative advantage
2.5 Form of ownership intended for the business
2.6 Legal requirements

3. Marketing Plan
3.1 Expect target market

3.2 A description of key customers

3.3 A description of potential competitors

3.4 A description of marketing mix

3.4.1 General Ideas

3.4.2 Sales and Marketing Programs

3.4.3 Sales and Marketing Literature

3.4.4 Future Products

4. Financial Plan
4.1 A detailed projected income statement for the first year of business also showing the Business cash position on a monthly basis (income and expenses) 4.2 A calculation of the business break point even

4.3 Spotting and solving problems

5. Management Plan
5.1 Franchise Management Structure
5.2 Management Team and Office Administration Plan
5.3 Organizational Structure
5.4 Record Keeping Systems
5.5 Suppliers to be used
5.6 Employee Plan with remuneration

6. Motivation

7. Supporting Documents

1. Summary of Intention

1.1 Start-up Summary

The total amount to be borrowed is as follows:
Set up costs: R550,000-00
Stock: R 50,000-00
Initial working capital: R 80,000-00

1.2 What do I get for the set up cost?

These funds will provide the complete package. Complete set up including signage, Tiling, equipment and Uniforms, Training and all the necessary operating systems required to operate the business. The take-away will be handed over as a Turn-Key operation.

1.3 What do I get for the initial stock purchased?

The initial stock purchased will on average be able to last for two weeks.

1.4 What is mean by initial working capital?

The initial working capital is money in the bank used to pay expenses such as rent, water and electricity and security especially when the business is in its first month of operation and hasn’t made a profit yet.

1.5 What sort of return on investment can I expect from my business?

In 2010 some franchisees boasted a magnificent return on investment of just 12 months.

1.6 How the loans will be repaid?

The loan will be repaid monthly with an amount of R 50,000 for 12 months and then R80,000 for the last and final month. No interest will be paid.

2. The Proposed Business Profile

Just Fries is a locally owned fast food outlet. Just Fries is the answer to an increasing demand for snack-type fast food, to be consumed while window shopping and walking around inside a shopping mall.

Our main focus will be serving high-quality food at a great value to teenagers.

2.1 What is Just Fries?
Just Fries sells gourmet fries in a cone with a choice of sauce, where the fries are all made from fresh potatoes. Our outlet also provides excellent and friendly customer service to support the feeling of fun, energetic and youthful lifestyles. 

Youthful and fresh surroundings
The majority of our core target market, between 16 to 35 years of age. Our store will be decorated with fast food settings, such as a bright counter and display menu on the wall. We want our customers to have the total experience when visiting our outlets as they will learn about this fascinating new "pop...
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