Breadtalk Swot Analysis

Topics: Retailing, Shopping mall Pages: 4 (871 words) Published: January 16, 2008
SWOT analysis on Breadtalk


Unique Concept and Branding

The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market. More importantly, Breadtalk captures the interest of consumers as it constantly develops products reflecting contemporary lifestyle and current events.

As part of Breadtalk's unique concept, the layout of retail outlets are designed such that customers have a clear view of bakery items on display. The outlets' "open" concept design also allows customers and shoppers to view the chefs and bakers at work. The design of retail outlets also gives customers a warm and friendly atmosphere.

BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionized the culture of bread consumption with its visually appealing, aromatic and unique-tasting products. From 2002 to 2004, the Breadtalk brand was recognized as one of the most recognizable local brands in Singapore with the awarding of the "Singapore Promising Brand Award". Other accolades include the Singapore Most Popular Brand Award 2002, Superbrand (2002/2003), Enterprise 50 Start-Up Awards (First place), Singapore Most Distinctive Brand Award 2003-2004, Design for Asia Award 2004, and the Most Transparent Company Award (Runner-Up, Sesdaq Category) 2004.

Wide Range of Products

Breadtalk recognizes that customers have varied needs and changing tastes, and offers a wide variety of products at retail outlets to ensure customer satisfaction. Breadtalk presently offers over 150 varieties of breads, buns, pastries and cakes. Depending on the size of the retail outlet, each retail outlet offers about 40 to 60 different items daily.

Breadtalk constantly introduces new products to cater to customers' changing tastes. It currently introduces approximately 10 items every four months and this adds on to the wide selection available at retail outlets....
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