Big Bazaar. the largest hypermarket chain in India

Topics: Retailing, Shopping mall, Department store Pages: 9 (2938 words) Published: June 9, 2013
Big Bazaar is the largest hypermarket chain in India. As of June 2, 2012 there are 214 stores across 90 cities and towns in India covering around 16 million sq.ft. of retail space. Big Bazaar is designed as an agglomeration of bazaars or Indian markets with clusters offering a wide range of merchandise including fashion and apparels, food products, general merchandise, furniture, electronics, books, fast food and leisure and entertainment sections. Big Bazaar stores are aimed at providing a local marketplace feel to the shoppers. They offer a wide variety of household items including retail apparels, food products, general merchandise, furniture, electronics, books, fast food, etc. Several stores also have leisure and entertainment sections. The hypermarket chain crossed the 100 store mark in 2008. Future Group also owns Central Hypermarket, Brand Factory, Pantaloons, eZONE, HomeTown, futurebazaar.com, and KB's Fair Price, apart from Big Bazaar 2.1 ABOUT BIG BAZAAR

Big bazaar is a hypermarket chain owned by the Pantaloon Retail India Limited, withcurrently more than 50 outlets in metros, medium, and small cities. Big Bazaar combinesthe look and feel of Indian bazaars with aspect of modern retail like choice, convenience,and hygiene.It works on the same economy model like Wal Mart, and has had considerable success inmany Indian cities and small towns.The idea was pioneered by entrepreneur Kishore Biyani, the head of Pantaloon RetailIndia Limited.Big Bazaar is not just another hypermarket. It caters to every need of your family. WhereBig Bazaar scores over other stores is its value for money proposition for the Indiancustomers.At Big Bazaar, you will definitely get the best products at the best prices -that‟s whatthey guarantee. With the ever increasing array of private labels, it has opened the doorsinto the world of fashion and general merchandise including home furnishings, utensils,crockery, cutlery, sports goods and much more at prices that will surprise you. And thisis just the beginning. Big Bazaar plans to add much more to complete your shoppingexperience.Living up to its motto of “ Isse sasta aur accha kahin nahi”,all products in Big Bazaarwill be available at prices lower than the MRP, often up to 60% discount. In addition tothis, various offers, discounts and promotions will be regularly held at the store. Theconsumer will experience a new level of standard in price, convenience and comfort,quality, quantity, and store service levels. BIG BAZAAR in its true hypermarket modelwill offer all of the above for both leading brands as also for its private label. History 2001-2010

Big Bazaar was introduced by the Future Group in September 2001 with the opening of its first four stores in Kolkata, Indore, Bengaluru and Hyderabad within a period of 22 days. Started by Kishore Biyani, Big Bazaar was launched mainly as a fashion format selling apparel, cosmetics, accessories and general merchandise. Over the years, the retail chain has included in its portfolio a wide range of products and services, ranging from grocery to electronics. The current retail formats of the Future Group include Big Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar. According to Kishore Biyani, the inspiration behind this entire retail format was from Saravana Stores, a local store in T. Nagar, Chennai. Big Bazaar is popularly known as the ‘Indian Walmart’ today. In the second year of operations, Big Bazaar tied up with Indian banking giant ICICI Bank and launched the Big Bazaar ICICI Bank Card. In the same year, the first Food Bazaar store was also launched at High Street Phoenix mall in Mumbai, marking the retailer’s entry into dedicated food retail. In 2003, Big Bazaar made its foray into small towns and cities. The first store in this category was launched that year in Nagpur. The franchise also welcomed its 10 millionth customer at its new store in Gurgaon in the same year. Over the next two years, Big Bazaar consolidated its...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Carrefour Is One of the Largest Hypermarket Chains Essay
  • Big Bazaar Research Paper
  • Big Bazaar Essay
  • Supply Chain of Big Bazaar Essay
  • Essay about Big Bazaar
  • Big Bazaar Essay
  • Big Bazaar Essay
  • Essay about Big Bazaar

Become a StudyMode Member

Sign Up - It's Free