CURRENT MARKETING MIX
Araneta Center as one finest mixed-multi complex retail in the Philippines used providing its ease of access to its whole target market and as one of top of mind for its development. Before it was Ayala, Makati and Pasig, Ortigas is the financial business district along the metro. But now, Araneta Center, from Cubao’s ala-Quiapo image was turned into a very committed to be aligned with the world’s standard surpassing Libis’ boom and was far left behind. Outsized establishments around the Metro have built its reputation platforms for the finest strategic and competitive tactics in emerging parity which lead these large centers of attraction in terms of procreation, hotels, entertainment, serviceability and others to fit into place joint ventures from prominent developers of its architectural design of each establishment particularly to the real estate developers, IT Cyber Parks and a whole lot more which took an opportunity to grow faster by pulling profits to contribute economic growth stability in the country.
OPPURTUNITY AND ISSUE ANALYSIS
For further study about the Araneta Center, it is a requirement that it should conduct a research that would discuss some upshots in regards with the company as a whole and its market. For the research to be effective and reliable there will be sets of objectives to determine the result of the said study. Marketing Research Objectives
Classify the target market profile of Araneta Center.
Prioritize Market segments, its needs, views toward the One-stop shopping Center •
Identify some trends that will help to improve the Araneta Center if necessary. •
Identify strengths and weaknesses analysis of whole Araneta Center. •
Cognize the recent issues and problems that the research could identify the effective solutions to catch up a better performance of the said corporation. •
Discover perceptions and reactions of categorized target market •
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