A RESEARCH REPORT ON ASSESSMENT OF COMPETITION IN APPAREL RETAIL INDUSTRY IN INDIA
SUBMITTED TO MR.RAKESH KUMAR JOINT DIRECTOR (ECONOMICS)
SUBMITTED BY: KANIKA MA (ECONOMICS) AMITY UNIVERSITY NOIDA
TABLE OF CONTENTS S.NO TOPIC Disclaimer Acknowledgement Chapter-1: Retail Sector in India Introduction Size of the market Classification of Retail Industry Chapter-2: Apparel Retail industry Introduction Market size Market structure Key players Future trends and opportunities Chapter3- Foreign Direct Investment Introduction FDI and Apparel retail industry Chapter-4-Assessment of competition Introduction Ways of assessing competition 4.2.1-Entry- Exist 4.2.2-Herfindahl- Hirschman Index Chapter-5-Competition Concerns in Apparel Industry Chapter-6- International interventions in Apparel Retail Industry Chapter-7- Competition law in India and Apparel Retail Chapter-8-Role of CCI Conclusion Bibliography Websites Appendix-I PAGE NO. i ii 1 1 2 3 3 3-4 5-6 7 8 8-10 11 11-12 12-13 14-18 19-21 22-24 25-27 28 29-30 31 32
1 1.1 1.2 1.3 2 2.1 2..2 2.3 2.4 2.5 3 3.1 3.2 4 4.1 4.2
6 7 8
DISCLAIMER This project report has been prepared by the author as an intern under the Internship Program of the Competition Commission of India for a period of one month from 3rd June, to 30th June; 2013.This report is for academic purposes only. The views expressed in the report are personal to the intern and do not reflect the views of the Commission or any of its staff or personnel and do not bind the Commission in any manner. This report is the intellectual property of the Competition Commission of India and the same or any part thereof may not be used in any manner whatsoever, without express permission of the Competition Commission of India in writing.
ACKNOWLEDGEMENT At the outset, I would like to thank my supervisor Mr. Rakesh Kumar, Joint Director Economics, Competition Commission of India, for being a guiding force throughout the course of this submission and being instrumental in the successful completion of this project report without which my efforts would have been in vain. He has been kind enough to give me his precious time and all the help which I needed. I am immensely thankful for the strength that he has endowed me with.
I would also like to express my heartfelt gratitude to the other staff of Competition Commission of India, for being immeasurably accommodating to the requirements of this humble endeavor.
CHAPTER-1 RETAIL SECTOR IN INDIA INTRODUCTION In emerging markets around the world there has been a close linkage between economic development, rise in per capita income, growing consumerism, proliferation of branded products and retail modernization.1 with high economic growth, per capita income increases this, in turn, leads to a shift in consumption pattern from necessity items to discretionary consumption. Furthermore, as the economy liberalises and globalises, various international brands enter the domestic market. Consumer awareness increases and the proliferation of brands leads to increase in retail space. Thus, retailing is a part of the development process The retail sector in India accounts for 22 per cent of the country's gross domestic product (GDP) and contributes about 8 per cent to the total employment. India continues to be among the most attractive investment propositions for global retailers.2 India has emerged as the fifth most favourable destination for international retailers, outpacing the UAE, Russia, Indonesia and Saudi Arabia, according to A T Kearney's Global Retail Development Index (GRDI) 2012. The report also highlighted that "India remains a high potential market with accelerated retail growth of 15-20 per cent expected over the next five years." SIZE OF MARKET: • India's retail sector is worth US$ 350 billion and is growing at a compound annual growth rate (CAGR) of 15 per cent to 20 per cent at present,as per a PricewaterhouseCoopers (PwC) research...
Bibliography: 5. Confederation of Indian Industry 6. Corporate catalyst India: report on apparel industry in India (2013) 7. Corporate catalyst India: report on apparel industry in India (2013)
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