1. Locate current examples of marketing stimuli that depend on an ethnic or religious stereotype to communicate a message. How effective are these appeals? Ethnic stereotypes represents ethnic groups that composed of different characteristics, personality etc. This is how to communicate with marketing stimuli that based on the social factors based on their society to have a decision making and have a response when it comes to marketing mix which is the 4p’s product, price, place and promotion. Every organization have an own target market and it divided into different segmentation. For example, your organization selling meat products and your place is in the area which country is not eating meats they prefer vegetables over meat which determines the buyer response.
3. Locate one or more consumers (perhaps family members) who have emigrated from another country. Interview them about how they adapted to their host culture. In particular, what changes did they make in their consumption practices over time?
I interviewed a family that consists of three children and both of the parents are working as an office employee. They come from the Philippines and they have been residing here for 5 years. They didn’t want to include their name on this paper so I have made it confidential according to their demand.
* How did you adapted to your host culture?
“America is a dream of almost all people in the world. Many would like to come and live here because they want to experience the American way of living. They heard about the good life that America has to offer to everyone who comes and this impression overwhelmed our hearts' desire to migrate for greener pasture. We have no idea of how challenging is the life of new immigrants adjusting to many different things in a strange land very different from what we used to have.” They said that they experienced culture shocked in their first few months. They had a hard time adjusting to cultural differences because at...
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