Public relations, is the art and science of making people, governments and organizations look good. PR professionals work behind the scenes by sending press releases, courting journalists, researching public opinion to position their clients as positive role models, ethical businessmen, and concerned public officials. Public relations success requires a deep understanding of the interests and concerns of each the client's many publics. The public relations professional must know how to effectively address those concerns. In many cases, the chief duty of the public relations professional is to draft press releases, which are sent to targeted members of the media. But to limit the scope of the public relations definition to publicity alone would be to underestimate the growing influence and reach of public relations. Public relations professionals work to obtain free publicity for their client. Traditionally, that's done by sending press releases to journalists containing the information needed to write a positive story about the client. Newspapers, radio and TV stations (especially local ones) are always looking for fresh story ideas, particularly those with a "human interest" angle. A public relations professional crafts press releases resembling a compelling news story, making it clear why his client's product, service or personal history is important. The goal is to fulfill the journalist's requirement for news while enhancing the client's image in the public eye. Another job of public relations is to create a press kit, or media kit. A journalist might request a press kits a follow-up to a press release. The press kit contains everything the journalist needs to understand who the client is and what the client does
Human Resource Policies
Human resource policies are the formal rules and guidelines that businesses put in place to hire, train, assess, and reward the members of their workforce. These policies, when organized and...
Please join StudyMode to read the full document