Academic Research and Communication Skills

Topics: Retailing, Shopping mall, Market Pages: 18 (4296 words) Published: November 28, 2012
Academic Research and Communication Skills
RESEARCH TOPIC: A COMPARATIVE ANALYSIS BETWEEN TRADITIONAL STREET MARKETS AND ORGANISED RETAIL IN INDIA (MUMBAI).

Academic Research and Communication Skills

Assignment 4 – Research Report
RESEARCH TOPIC: A comparative analysis between traditional street markets and organized retail in India (Mumbai).

Date of Submission:
13 June 2011

Word Count:
2796

ACKNOWLEDGEMENTS
I take the opportunity to express my sincere gratitude to all of them, who in some or the other way have helped me to accomplish this project. The research study could not be completed without their guidance, assistance inspiration and co-operation.

This project report is the fruit of intense hard work and dedication during the project work. I wish to thank our project supervisor Mr. Fankar Imam for his esteemed guidance during the course of project work. I am grateful to him for giving me an insight into the realm of Academic Research and Communication Skills and build up a strong foundation. In spite of his busy schedule, he was always available whenever I required help. I appreciate all the technical help received from various sources.

ABSTRACT

The first and most objective of my study is the comparative analysis of consumer buying behavior from the local traditional markets and organized retail shops in India specifically Mumbai. The study of consumer behavior is the most important factor for marketing of any goods and services. It suggests how an individual, groups and organization select ,buy, use and dispose the goods, services, ideas or experiences to satisfy their needs and wants.

The term ‘retail’ means to put on the market, and is a very important aspect of every city. Without a well organized retail industry we would not have our necessities and luxuries fulfilled. Be it our daily groceries or fashion accessories, the retail industry brings us a blissful experience of shopping. Though organized retailing industry began much earlier in the developed nations, India had not actively participated. However with its vast expanse and young population, India in the 21st century emerges as a highly potential retail market.

Now-a-days the phrase ‘Shopping Mall’ is synonymous to ‘comfort’ which is what each consumer today desires. The initial research for this academic paper began by jotting down few keywords such as ‘masses’, ‘demand’, ‘supply’, ‘consumerism’, ‘market’ and ‘mall culture’.

This project has helped me to understand the present retail in India and its further growth. Hence, it also gives a clearer understanding of the consumer behavior with respect to the changing concepts in the retail history of India.

i.

INDEX

SERIAL NO. TOPIC PAGE NO. i. ACKNOWLEDGEMENTS i. i. ABSTRACT i. ii. TABLE OF CONTENTS ii. iii. LIST OF ILLUSTRATIONS iii. 1. INTRODUCTION 1. 1.1 BACKGROUND 1. 1.2 OBJECTIVES 1. 1.3 SCOPE AND LIMITATIONS...
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