Topics: Retailing, Shopping mall, Product Pages: 2 (505 words) Published: July 23, 2013
We are one of the Karachi's Super Market trend setters!
Imtiaz, a venture of Mr.Hakim Khan Abbasi stepped on ground in the year 1955. His initial step was to start a small store which contained general items of day to day use. Later Mr.Imtiaz Hussain joined in and dreamt of making Imtiaz Super Store, a store which would help make peoples live better. He had a vision, a vision of not making his business big but to serve people; a vision of not making profits but helping people save money; a vision to strive and conquer with love.

Today Imtiaz Super Market has stepped into the digital world, just so your buying experience does not end when you leave the store. Now Imtiaz Super Market is able to talk to you, find out what's on your mind, and let you know what it has in store for you. Imtiaz Super Market joins Facebook to do what Mr.Imtiaz has always done - make your lives easy and to help you save money.

IMTIAZ SUPER MARKET, a renowned super market, was formed in the 1955's as a small grocer's outlet in Bahadurabad by Mr.Hakim Khan Abbasi, father of Mr. Imtiaz Hussain Abbasi .Imtiaz II came into being in 2003 located in Main Shahrah-e-Faisal. The outlet trusted for providing its customers with “Safe, Healthy and Qualitative product and services” has been functioning for approximately 55 years and during these 55 years given it’s widely applauded efforts to uphold quality, quantity and content it has rapidly introduced new product items. Their devotion, determination, dedication and diligence made it possible to win the hearts and minds of people who would visit their super market in its early days. Their elders set a new standard in offering large variety of products in a unique manner. The purpose of this term report is to “MAKE A MARKET PLAN FOR A NEW PRODUCT LINE AT IMTIAZ STORE” We are designing a marketing plan for existing retail store with new product line.Our project existing retail store is “IMTIAZ SUPER MARKET” Karachi Pakistan...
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